NCAA Revenue Sharing & NIL – American Conference Schools


Conference Members 2026-27FootballAll Other Sports
Alabama at BirminghamAmericanAmerican
East Carolina AmericanAmerican
Florida Atlantic AmericanAmerican
MemphisAmericanAmerican
North TexasAmericanAmerican
Rice AmericanAmerican
South FloridaAmericanAmerican
Temple AmericanAmerican
Texas at San AntonioAmericanAmerican
Tulane AmericanAmerican
TulsaAmericanAmerican
UNC CharlotteAmericanAmerican
Wichita State ----------American
Army AmericanPatriot
Navy AmericanPatriot
Total Members1413

2025 Operating Results: American Conference Schools

Per NCAA reporting, American Conference schools averaged a net operating loss of $ 44 million per school in 2025.  These losses were funded by booster contributions averaging $ 7 million per school and combined school support and student fees averaging $ 37 million per school:


2025 Operating Results ($)
American Conference Schools *
Operating
Revenue
Operating
Expenses
Operating
Loss 2025
Booster
Contributions
Student Fees &
School Support
Endowment &
Investment

Surplus
(Deficit)
Alabama - Birmingham14,370,72742,118,766-27,748,0393,460,27827,387,215**3,099,454
East Carolina24,395,35367,802,688-43,407,33514,996,59831,367,539**2,956,802
Florida Atlantic15,665,76952,548,638-36,882,8698,724,74628,198,365**40,242
Memphis30,732,61873,225,674-42,493,05612,308,32329,679,408**-505,325
North Texas15,542,40957,679,576-42,137,1672,469,35039,996,48577,883406,551
South Florida27,190,228104,460,073-77,269,8459,919,78069,266,021435,2382,351,194
UNC Charlotte13,033,76358,583,488-45,549,7257,941,10240,043,3421,691,6074,126,326
UTSA17,321,36052,911,895-35,590,5352,378,92334,990,56854,3611,833,317
Average per School19,781,52863,666,350-43,884,8227,774,88837,616,118282,3861,788,570

* Data available for public schools only,  financial data not available for Rice, Temple, Tulane, Tulsa, Army & Navy. Reporting data for Wichita State is included in our non-football section.   ** Investment / endowmement data not currently available.

2025 Operating Revenues: American Conference Schools

Operating Revenues are sources of income received from exchange transactions.  This is distinct from athletic department support such as booster contributions, student fees and school funding. This distinction is important when evaluating an organization’s ongoing ability to meet expenses.


2025 Operating Revenues ($)
American Conference Schools
Total
Revenue
Ticket Sales Game
Guarantees
Conference, NCAA
& Media Income
Licenses &
Sponsorships
Other
Revenue
Alabama - Birmingham14,370,7272,055,3361,772,5006,430,9263,561,462550,503
East Carolina24,395,3536,823,453440,00012,232,2223,437,4751,462,203
Florida Atlantic15,665,7691,393,4741,636,0006,628,8761,363,0504,644,369
Memphis30,732,6188,711,5351,350,00012,079,6486,738,1811,853,254
North Texas15,542,4092,097,630483,0005,865,3943,577,3283,519,057
South Florida27,190,2286,803,499411,00012,544,4905,222,8662,208,373
UNC Charlotte13,033,7632,051,3601,601,1106,519,7811,191,7181,669,794
UTSA17,321,3602,137,2373,389,0255,299,1583,681,8602,814,080
Average per School ($)19,781,5284,009,1911,385,3298,450,0623,596,7432,340,204

2025 Operating Expenses: American Conference Schools


2025 Operating Expenses ($)
American Conference Schools
Total
Expenses
Coaching
Salaries
Admin
Salaries
Athletic
Scholarships
Game
Guarantees
Travel, Uniforms
& game costs
Facilities, overhead
& administration
RecruitingAthlete Medical,
Meals & Benefits
Severance
Payments
Other
Expenses
Alabama - Birmingham42,118,76610,172,5686,281,2678,298,059966,8254,918,1264,614,696792,3151,836,156133,7954,104,959
East Carolina67,802,68812,668,10112,211,9387,122,3781,257,2278,937,15515,308,2721,127,4776,266,666944,7291,958,745
Florida Atlantic52,548,63810,241,8798,747,5298,264,758508,8918,309,68811,624,236821,4301,459,402-2,570,825
Memphis73,225,67415,470,95611,929,1049,228,666839,69710,811,72610,854,6161,420,1534,211,656-8,459,100
North Texas57,679,57610,128,3669,897,4976,511,4011,014,5008,999,96213,175,744984,8093,044,299282,6753,640,323
South Florida104,460,07315,938,38912,996,5889,764,9381,230,62720,737,16816,524,6322,987,9187,931,2093,524,57812,824,026
UNC Charlotte58,583,4889,392,75610,057,8767,861,644719,1769,314,18213,772,5801,175,7722,728,3051,084,6812,476,516
UTSA52,911,89511,339,6939,057,3447,603,749464,2709,278,2956,648,149803,0202,934,172-4,783,203
Average per School ($)63,666,35011,919,08910,147,3938,081,949875,15210,163,28811,565,3661,264,1123,801,483746,3075,102,212

Operating expenses are expected to increase significantly in 2026 due to impact of revenue sharing and increased scholarship limits for all sports.

EADA Operating Expenses: American Conference Schools 2022-25

Per EADA (aka Title IX) reporting, average 2025 athletic department operating costs were $ 62 million for American Conference schools, a 40% increase in expenses over a 3-year span:

Athletic Department
Annual Expenses *
FY 2025 ($)FY 2024 ($)FY 2023 ($)FY 2022 ($)3-year %
Increase
South Florida122,093,38695,425,21270,344,50962,288,59696%
Temple71,198,56070,320,17068,819,13167,128,3936%
Rice70,408,13164,414,38151,832,65242,350,19866%
Tulane66,211,94539,305,49443,392,84234,183,38794%
Memphis65,857,42362,737,61864,332,89456,896,04216%
East Carolina64,764,46863,575,81960,875,61251,812,73925%
Tulsa59,760,48146,084,36746,552,30147,406,95026%
North Texas58,119,36053,633,72550,339,52044,222,54131%
UNC Charlotte54,956,03247,156,98238,472,12533,615,64363%
UTSA49,898,23248,689,11744,777,30037,604,24133%
Florida Atlantic49,292,81745,319,50239,202,45034,737,08342%
Alabama at Birmingham40,789,88342,655,84642,207,36839,515,8943%
Wichita State35,040,86833,626,42034,596,35324,048,36746%
Average per School ($)62,183,96854,841,89650,441,92744,293,08340%

* Expenses per Equity in Athletics Act (EADA) annual reporting. EADA differs from NCAA reporting with the primary difference being that EADA reporting does not require disclosure of payments made for athletic facilities debt service and leases.  Consequently, EADA reporting typically results in lower annual expenses than NCAA reporting at most schools. EADA reporting is not available for Army & Navy. See our methodology page for more detail and disclosures.

 

Estimated NCAA Revenue Sharing 2025-26: American Conference Schools

Based on average operating revenue of around $ 19 million per school (see table above), estimated revenue sharing using the 22% NCAA benchmark results in an average commitment of about $ 3.9 million per school:

Estimated Revenue Sharing 2025-26
American Conference Schools
Revenue
Share %
Team / Sport
Allocation ($)
Eligible
Athletes
Average per
Athlete ($)
Football68%2,132,85010520,313
Men's Basketball15%508,8241533,922
All Other Sports17%1,240,1993004,134
Average per School100.0%$ 3,881,872420

Football and Men’s basketball account for the bulk of team specific revenues at most FBS Group of 6 schools, and athletes on these two teams will be the major beneficiaries of revenue sharing. These are averages per athlete, a few players per team will likely receive substantially higher, while many will receive much less. Schools may pay more or less than the 22% NCAA benchmark, and can also opt out of revenue sharing entirely. Estimates are based on team specific revenues as reported to the NCAA.

 

Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC