NIL Collectives – Big Ten Schools

Big Ten Conference 2023-24
Member Schools - 202314
Member Schools - 202418
Average Collective Funding per School 2023-24 * $ 10,687,228
Average Collective Funding per School 2024-25 *$ 9,725,407

Big Ten Conference Schools 2023-24:

School2023
Conf
2024
Conf
Collective
Funding *
Total
Support
Ticket SalesContributions
Illinois Big TenBig Ten $ 9,311,667 56,656,994 15,693,517 40,963,477
Indiana Big TenBig Ten $ 13,631,160 82,939,020 21,278,997 61,660,023
IowaBig TenBig Ten $ 9,698,730 59,012,087 26,416,829 32,595,258
MarylandBig TenBig Ten $ 3,735,112 22,726,352 12,735,792 9,990,560
MichiganBig TenBig Ten $ 16,357,054 99,524,766 55,266,135 44,258,631
Michigan State Big TenBig Ten $ 13,035,471 79,314,544 25,178,673 54,135,871
MinnesotaBig TenBig Ten $ 7,171,424 43,634,648 19,252,536 24,382,112
NebraskaBig TenBig Ten $ 7,973,918 48,517,435 38,946,701 9,570,734
Northwestern Big TenBig Tenn/an/an/an/a
Ohio State Big TenBig Ten $ 20,253,400 123,232,149 59,649,921 63,582,228
Penn State Big TenBig Ten $ 13,793,489 83,926,716 44,678,657 39,248,059
Purdue Big TenBig Ten $ 5,510,579 33,529,207 16,617,614 16,911,593
Rutgers Big TenBig Ten $ 3,624,816 22,055,252 13,049,333 9,005,919
WisconsinBig TenBig Ten $ 8,982,406 54,653,602 38,117,093 16,536,509
OregonPac-12Big Ten $ 10,623,807 64,640,729 24,357,945 40,282,784
Southern CalPac-12Big Tenn/an/an/an/a
UCLAPac-12Big Ten $ 5,919,423 36,016,831 17,494,361 18,522,470
WashingtonPac-12Big Ten $ 9,406,794 57,235,798 29,198,790 28,037,008

* See our disclosure of Methodology as to how these estimates were arrived at.

Listing of Big Ten NIL Collectives  by School:

SchoolCollective(s)
Illinois ICON Collective
Indiana Hoosiers ConnectHoosiers For GoodHoosier Hysterics
IowaSwarm
MarylandOne Maryland CollectiveThe Best is Ahead Foundation Hard Shell CollectiveTurtle Athletic Foundation
MichiganChampions CircleStadium & MainHail! Impact 
Michigan State SD4LThis is Sparta!
MinnesotaDinkytown Athletes
NebraskaThe 1890 InitiativeBig Red Collaborative
Northwestern TrueNU
Ohio State The 1870 SocietyCohesion FoundationThe Foundation
Pennsylvania State Happy Valley United
Purdue Boilermaker Alliance
Rutgers Knights of The RaritanKnight Society
WisconsinThe Varsity Collective
OregonDivision StreetDucks Rising
Southern CalHouse of VictoryConquest CollectiveThe TOMMY Group
UCLAMen of Westwood 
WashingtonMontlake FuturesMontlake Players1861 Foundation


Notes & Updates – NIL Collectives supporting Big Ten Schools:

SchoolNotes / Comments
Illinois As of March 2023, ICON collective has offered $1.5 million in NIL contracts to Illinois football players
Indiana Indiana collectives fundraised $2 million including a $1 million match
IowaLocal Casino donates $500,000 to The Swarm Collective
Maryland
MichiganCollective short-term goal is to raise $5 million to provide stipends up to $40,000 for football players .
Michigan State SD4L collective has cancelled or paused nearly all of its contracts with MSU football players
due to lackluster contributions - less than 100 subscriptions to date
MinnesotaHead Coach P.J. Fleck stated that the Golden Gophers football team will become a "Triple-A ballclub"
if players don't receive more NIL money
NebraskaNebraska football coach stated that a good quarterback in the portal costs $ 1 million to $ 2 million.
"Some teams have $ 6 - $ 7 million players."
Northwestern Main collective is forecasted to miss its Year 1 goal of raising $3 million by a substantial margin
Ohio State Ryan Day recently stated they need $ 13 million in NIL money just to “maintain” their football roster.
Pennsylvania State
Purdue
Rutgers Collective launched a fundraising campaign aimed at raising $1 million within a 30-day period.
Wisconsin

Additions or Changes? Contact us at: edits@nil-ncaa.com