Conference Members 2023-24 2025-26
Baylor Big 12 Big 12
Brigham Young Big 12 Big 12
Central Florida Big 12 Big 12
Cincinnati Big 12 Big 12
Houston Big 12 Big 12
Iowa State Big 12 Big 12
Kansas Big 12 Big 12
Kansas State Big 12 Big 12
Oklahoma State Big 12 Big 12
Texas Christian Big 12 Big 12
Texas Tech Big 12 Big 12
West Virginia Big 12 Big 12
Oklahoma Big 12 SEC
Texas Big 12 SEC
Arizona Pac-12 Big 12
Arizona State Pac-12 Big 12
Colorado Pac-12 Big 12
Utah Pac-12 Big 12
Total Members 14 16
Estimated NCAA Revenue Sharing 2025-26: Big 12 Schools
Football and Men’s basketball account for close to 90% of team specific revenues at most Power Conference schools, and athletes in these two sports will be the major beneficiaries of revenue sharing:
| Estimated Revenue Sharing Big 12 Schools 2025-26 | Revenue Share % | Team / Sport Allocation ($) | Eligible Athletes | Average $ per Athlete |
|
|---|---|---|---|---|---|
| Football | 66.2% | 13,572,357 | 105 | 129,261 | |
| Men's Basketball | 20.3% | 4,170,280 | 15 | 278,019 | |
| All Other Sports | 13.5% | 2,757,363 | 324 | 8,510 | |
| Big-12 Averages | 100.0% | $ 20,500,000 | 444 | $ 46,171 |
These are averages per athlete, a few players per team will receive substantially higher than the average, while many will get much less. For athletes who see little if any playing time, their revenue share will also likely be minimal. Estimates are based on team specific revenues as reported to the NCAA.
Annual Operating Expenses – Big 12 schools 2022-24:
Per 2024 EADA reporting, average annual athletic department operating costs were $ 118 million for Big 12 schools, a 23% increase in expenses over a 2-year span:
| Athletic Department Annual Expenses * | FY 2024 ($) | FY 2023 ($) | FY 2022 ($) | 2-year % Increase |
|---|---|---|---|---|
 |  | | | |
| Kansas | 156,040,840 | 139,748,616 | 119,029,741 | 31% |
| Baylor | 148,063,513 | 137,460,582 | 111,131,098 | 33% |
| Texas Christian | 141,889,741 | 149,297,918 | 138,998,636 | 2% |
| Arizona | 138,959,027 | 136,866,623 | 116,078,717 | 20% |
| Colorado | 138,325,220 | 136,114,468 | 95,981,956 | 44% |
| Oklahoma State | 130,346,189 | 118,229,024 | 100,439,115 | 30% |
| Arizona State | 126,892,086 | 128,265,591 | 107,133,368 | 18% |
| Brigham Young | 115,666,650 | 106,430,702 | 79,763,543 | 45% |
| Texas Tech | 114,344,886 | 113,108,592 | 98,332,538 | 16% |
| Utah | 111,749,094 | 110,060,805 | 90,906,746 | 23% |
| West Virginia | 106,013,297 | 103,142,400 | 97,067,706 | 9% |
| Iowa State | 100,471,526 | 92,987,544 | 86,715,005 | 16% |
| Houston | 98,914,486 | 84,023,065 | 78,806,406 | 26% |
| Central Florida | 90,055,820 | 88,199,644 | 69,779,276 | 29% |
| Cincinnati | 89,597,392 | 77,436,016 | 60,524,390 | 48% |
| Kansas State | 87,502,697 | 96,925,648 | 84,245,973 | 4% |
| Average per school | 118,427,029 | 113,643,577 | 95,933,388 | 23% |
* Expenses per Equity in Athletics Act (EADA) annual reporting. These results are comparable to NCAA membership reporting with one primary exception – EADA reporting does not include payments made for athletic facilities debt service and leases. See our methodology page for more detail and disclosures.
Big 12 athletic departments are incurring significant operating losses even before the effect of Revenue Sharing
Note: The following operating results do not include the four former Pac-12 schools that joined the Big 12 effective July 1, 2024.
Per 2024 NCAA reporting, Big 12 athletic departments averaged a net operating loss of $ 48 million per school, ranging from a low of $ 33 million to a high of $ 62 million. Operating losses were funded by booster contributions averaging $ 30 million per school and combined school support and student fees averaging $ 15 million per school:
| Annual Operating Results Big 12 Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Operating Revenue (see below) | 66,596,824 | 35,570,581 | 98,967,813 |
| Operating Expenses (see below) | 114,812,794 | 96,414,485 | 138,091,318 |
| Net Operating Loss | - 48,215,970 | - 33,307,310 | - 62,626,165 |
| Athletic Contributions | 30,590,592 | 14,096,298 | 63,104,040 |
| School Support & Student Fees | 15,520,650 | - | 38,421,170 |
| Net Surplus (Deficit) | - 2,104,728 | - 8,579,258 | 1,212,966 |
Average athletics operating revenue for Big 12 schools was $ 66 million in 2024, ranging from a low of $ 35 million to a high of $ 98 million. Average athletic department contributions per school was $ 30 million, ranging from a low of $ 14 million to a high of $ 63 million:
| Annual Revenue & Support Big 12 Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Ticket Sales | 16,589,643 | 7,632,842 | 26,389,132 |
| Media & Conference Income | 27,358,379 | 11,746,120 | 36,531,494 |
| Bowl Game Distributions | 4,595,024 | - | 9,728,635 |
| NCAA Distributions | 2,224,411 | 1,095,726 | 4,539,589 |
| Game Day & Event Revenue | 2,260,960 | 1,321,252 | 3,400,344 |
| Licensing & Sponsorships | 9,135,695 | 3,154,708 | 17,059,370 |
| Game Guarantees | 295,819 | 4,000 | 1,007,068 |
| Other Operating Income | 4,136,893 | 1,199,466 | 10,383,710 |
Total Operating Revenue | $ 66,596,824 | $ 35,570,581 | $ 98,967,813 |
|
| Athletic Dept Contributions | 30,590,592 | 14,096,298 | 63,104,040 |
| School Support & Student Fees | 15,520,650 | -0- | 38,421,170 |
| Total Revenue & Support | $ 112,708,066 | $ 88,229,817 | $ 135,189,512 |
Average annual athletic department operating expenses for Big 12 schools was $ 123 million in 2024, ranging from a low of $ 96 million to a high of $ 138 million:
| Annual Operating Expenses Big 12 Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Salaries - Coaching Staff | 22,298,413 | 17,606,002 | 30,889,430 |
| Salaries - Admin & Support | 20,740,134 | 15,352,844 | 32,663,984 |
| Severance Payments | 1,068,103 | - | 2,419,937 |
| Student Athlete Financial Aid | 10,914,217 | 7,944,715 | 13,287,173 |
| Recruiting | 2,129,559 | 1,411,573 | 3,545,455 |
| Team Travel | 8,018,261 | 4,111,816 | 11,673,976 |
| Game Guarantees | 1,732,199 | 1,237,642 | 2,544,763 |
| Equipment & Uniforms | 4,248,488 | 2,390,528 | 6,325,782 |
| Game Day & Event Expenses | 4,495,828 | 2,173,585 | 6,104,376 |
| Fundraising & Marketing | 2,808,812 | 1,044,375 | 6,370,761 |
| Athletic Facilities payments | 9,094,598 | 2,594,126 | 13,992,656 |
| Medical expenses & insurance | 1,148,625 | 543,462 | 1,940,014 |
| Student Athlete Meals | 3,296,375 | 1,585,348 | 4,691,285 |
| Football Bowl Expenses | 1,666,544 | - | 2,819,311 |
| Overhead & Administration | 13,700,822 | 6,025,845 | 23,323,004 |
| Other Operating Expenses | 7,451,816 | 2,154,577 | 15,064,176 |
| Total Operating Expenses | $ 114,812,794 | $ 96,414,485 | $ 138,091,318 |
With revenue sharing adding close to $ 30 million in additional costs this year at most power conference members, schools are aggressively marketing to boosters for increased contributions to help cover these costs. However, revenue sharing will also likely result in increased parity between Power Conference schools along with potentially, a lot of unhappy boosters. Additionally, revenue sharing may result in booster fatigue at many schools. At almost all schools, revenue sharing will likely require the infusion of either additional school support and/or increased student fees.
Listing of Big 12 NIL Collectives by School:
Questions on our data? Contact us at: NIL-NCAA.com
Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 