Estimated NCAA Revenue Sharing 2025-26: Big 12 Schools
| NCAA Revenue Sharing Estimates 2025-26 * | Annual Revenue | 22% of Revenue | 2025 Cap |
|---|---|---|---|
| Arizona | 73,374,904 | 16,142,479 | 16,142,479 |
| Arizona State | 77,200,589 | 16,984,130 | 16,984,130 |
| Baylor ** | ** | ** | ** |
| Brigham Young ** | ** | ** | ** |
| Central Florida *** | 26,081,625 | 5,737,958 | 5,737,958 |
| Cincinnati *** | 41,816,933 | 9,199,725 | 9,199,725 |
| Colorado | 69,682,206 | 15,330,085 | 15,330,085 |
| Houston *** | 22,060,373 | 4,853,282 | 4,853,282 |
| Iowa State | 86,403,751 | 19,008,825 | 19,008,825 |
| Kansas | 89,242,319 | 19,633,310 | 19,633,310 |
| Kansas State | 72,713,016 | 15,996,864 | 15,996,864 |
| Oklahoma State | 71,794,110 | 15,794,704 | 15,794,704 |
| Texas Christian ** | ** | ** | ** |
| Texas Tech | 75,377,557 | 16,583,063 | 16,583,063 |
| Utah | 73,358,616 | 16,138,896 | 16,138,896 |
| West Virginia | 81,632,904 | 17,959,239 | 17,959,239 |
| Average Per School | $ 66,210,685 | $ 14,566,351 | $ 14,566,351 |
* These are estimates of the maximum amount of Revenue sharing per school allowed under the proposed NCAA revenue sharing model scheduled to become effective for the 2025-26 fiscal year. Participation is optional, schools can elect not to share revenues with athletes or share revenues at an amount less than 22%. The annual cap of $ 21 million is the current estimate for the 2025-26 fiscal year. This cap is scheduled to increase to $ 33 million annually per school over the next ten years based on the proposed revenue sharing model. Revenue sharing is in addition to any NIL compensation and athletic scholarships received by athletes.
** Data is currently available only for public colleges & universities, detailed data is not currently available for private colleges & universities. See our Methodology page for a summary of our data sources and procedures.
*** Revenue for Central Florida, Cincinnati & Houston is from data compiled prior to these schools joining the Big-12 in 2023. Revenue and revenue sharing for these schools will likely be substantially higher than as reported above for the 2025-26 fiscal year.
Computed revenue includes event tickets and admission fees, TV, media and royalty rights, bowl game and event compensation and all related revenues. Revenue does not include funds from school support, student fees or unrecompensed (i.e. charitable) contributions to the athletic department from alumni and boosters.
Estimated NIL Collective Funding 2024-25: Big 12 Schools
| Big 12 Conference 2023-24 | ||
|---|---|---|
| Member Schools - 2023 | 14 | |
| Member Schools - 2024 | 16 | |
| Average Collective Funding per School 2023-24 * | $ 8,200,393 | |
| Average Collective Funding per School 2024-25 * | $ 7,231,404 |
Big 12 Conference Schools 2023-24:
| School | 2023 Conf | 2024 Conf | Collective Funding * | Total Support | Ticket Sales | Contributions |
|---|---|---|---|---|---|---|
| Arizona | Pac-12 | Big 12 | $ 6,414,683 | 39,030,243 | 19,164,426 | 19,865,817 |
| Arizona State | Pac-12 | Big 12 | $ 5,689,877 | 34,620,152 | 14,144,182 | 20,475,970 |
| Baylor | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Brigham Young | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Central Florida | Big 12 | Big 12 | $ 3,308,993 | 20,133,624 | 5,782,943 | 14,350,681 |
| Cincinnati | Big 12 | Big 12 | $ 3,984,845 | 24,245,856 | 9,631,998 | 14,613,858 |
| Colorado | Pac-12 | Big 12 | $ 5,337,719 | 32,477,439 | 19,175,198 | 13,302,241 |
| Houston | Big 12 | Big 12 | $ 2,098,333 | 12,767,342 | 5,191,579 | 7,575,763 |
| Iowa State | Big 12 | Big 12 | $ 7,551,312 | 45,946,084 | 22,909,710 | 23,036,374 |
| Kansas | Big 12 | Big 12 | $ 7,427,957 | 45,195,526 | 17,933,864 | 27,261,662 |
| Kansas State | Big 12 | Big 12 | $ 7,121,436 | 43,330,498 | 15,221,310 | 28,109,188 |
| Oklahoma | Big 12 | SEC | $ 14,817,595 | 90,157,905 | 46,977,771 | 43,180,134 |
| Oklahoma State | Big 12 | Big 12 | $ 5,338,583 | 32,482,697 | 12,882,021 | 19,600,676 |
| Texas | Big 12 | SEC | $ 22,272,474 | 135,517,239 | 57,543,166 | 77,974,073 |
| Texas Christian | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Texas Tech | Big 12 | Big 12 | $ 6,986,182 | 42,507,539 | 13,560,519 | 28,947,020 |
| Utah | Pac-12 | Big 12 | $ 7,252,969 | 44,130,809 | 15,286,819 | 28,843,990 |
| West Virginia | Big 12 | Big 12 | $ 5,495,362 | 33,436,624 | 18,763,866 | 14,672,758 |
* See our disclosure of Methodology as to how these estimates were arrived at.
Listing of Big 12 NIL Collectives by School:
Additions or Changes? Contact us at: [email protected]
Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 