2025 NCAA Revenue Sharing Estimates – Big Ten Schools – NCAA Revenue Sharing & NIL Estimates 2025

2025 Revenue Sharing Estimates – Big Ten Schools:

As part of the House v. NCAA proposed settlement, NCAA member schools will be allowed to share athletic department revenues with their varsity athletes beginning in the 2025-26 academic year. The initial revenue sharing cap per school has been tentatively set at $ 20.5 million per year. We analyzed the most recent NCAA financial reporting from six Big Ten public universities and arrived at the following revenue sharing estimates:

School	Total AD Revenue *	Revenue Sharing %	Est Revenue Sharing 2025	Football Team Share	Men's BB Team Share	Football & MBB %

Illinois	99,358,957	21%	20,500,000	13,899,259	5,657,287	95%
Minnesota	113,102,807	18%	20,500,000	15,374,244	3,588,361	93%
Ohio State	215,167,642	10%	20,500,000	16,459,662	3,090,327	95%
Oregon	109,439,421	19%	20,500,000	16,845,431	2,286,842	93%
Penn State	152,551,993	13%	20,500,000	16,836,701	1,903,563	91%
Washington	98,468,704	21%	20,500,000	16,870,048	2,157,826	93%
Wisconsin	137,164,382	15%	20,500,000	16,046,476	2,923,745	93%

Average	132,179,129	16%	20,500,000	16,047,403	3,086,850	93%

These estimates assume each school limits total revenue sharing to 22% of its annual athletic department revenues – this is the percentage utilized in the proposed settlement in House v NCAA. However, a school can elect to share any percentage (or none) of its athletic revenues as long as the annual total payout does not exceed the $ 20.5 million tentative cap. From our analysis, football and men’s basketball will likely account for close to 95% of revenue sharing at most power conference schools.

The following are revenue summaries for each school – please see the supporting notes and disclosures following these tables below.

Athletic Department Revenues – Illinois:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	19,797,391	10,266,630	8,984,036	546725	-
Media Rights	50,677,044	39,368,234	11,185,810	123000	-
NCAA & Conference Revenue	6,943,406	-	2,495,398	1951710	2,496,298
Bowl Games	9,875,621	9,875,621	-	-
Game Day Revenues	2,465,493	1,157,774	607,644	81167	618,908
Sponsorships & Advertising	6,610,416	1,940,000	2,325,000	636500	1,708,916
Other Revenues	2,989,586	528,291	100,000	946483	1,414,812

Total AD Revenue	99,358,957	63,136,550	25,697,888	4,285,585	6,238,934

Estimated Revenue Sharing 2025 – Illinois:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	240,928	0.2%	0.3%	53,039	34	1,560
Basketball	M	25,697,888	25.9%	27.6%	5,657,287	13	435,176
Basketball	W	2,398,500	2.4%	2.6%	528,020	13	40,617
Football	M	63,136,550	63.5%	67.8%	13,899,259	105	132,374
Golf	M	112,707	0.1%	0.1%	24,812	9	2,757
Golf	W	36,764	0.0%	0.0%	8,093	8	1,012
Gymnastics	M	159,261	0.2%	0.2%	35,061	20	1,753
Gymnastics	W	31,200	0.0%	0.0%	6,869	20	343
Soccer	W	90,648	0.1%	0.1%	19,956	28	713
Softball	W	152,993	0.2%	0.2%	33,681	25	1,347
Swimming	W	22,250	0.0%	0.0%	4,898	30	163
Tennis	M	35,519	0.0%	0.0%	7,819	9	869
Tennis	W	118,279	0.1%	0.1%	26,039	8	3,255
Track & Field / X-C	M	47,358	0.0%	0.1%	10,426	39	267
Track & Field / X-C	W	46,634	0.0%	0.1%	10,266	41	250
Volleyball	W	550,069	0.6%	0.6%	121,095	16	7,568
Wrestling	M	242,475	0.2%	0.3%	53,380	30	1,779

Non-team specific **		6,238,934	6.3%		-

Totals		99,358,957	100%		20,500,000	448

Athletic Department Revenues – Minnesota:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	19,771,006	11,843,000	2,525,931	5,402,075	-
Media Rights	47,879,025	38,303,220	9,575,805	-	-
NCAA & Conference Revenue	7,797,627	1,291,212	2,478,228	579,345	3,448,842
Bowl Games	10,636,859	10,636,859	-	-
Game Day Revenues	5,067,458	80,506	-	-	4,986,952
Sponsorships & Advertising	12,605,721	-	-	171,377	12,434,344
Other Revenues	9,345,111	325,000	2,870	95,067	8,922,174

Total AD Revenue	113,102,807	62,479,797	14,582,834	6,247,864	29,792,312

Estimated Revenue Sharing 2025 – Minnesota:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	82,190	0.1%	0.1%	20,224	34	595
Basketball	M	14,582,834	12.9%	17.5%	3,588,361	14	256,311
Basketball	W	376,658	0.3%	0.5%	92,683	15	6,179
Football	M	62,479,797	55.2%	75.0%	15,374,244	105	146,421
Golf	M	6,000	0.0%	0.0%	1,476	9	164
Golf	W	1,498	0.0%	0.0%	369	9	41
Gymnastics	W	125,348	0.1%	0.2%	30,844	19	1,623
Hockey	M	4,283,461	3.8%	5.1%	1,054,020	26	40,539
Hockey	W	236,555	0.2%	0.3%	58,208	26	2,239
Rowing	W	2,617	0.0%	0.0%	644	62	10
Soccer	W	27,928	0.0%	0.0%	6,872	28	245
Softball	W	132,279	0.1%	0.2%	32,550	19	1,713
Swimming	M	30,240	0.0%	0.0%	7,441	27	276
Swimming	W	28,960	0.0%	0.0%	7,126	31	230
Tennis	W	1,000	0.0%	0.0%	246	9	27
Track & Field / X-C	M	12,670	0.0%	0.0%	3,118	41	76
Track & Field / X-C	W	11,950	0.0%	0.0%	2,941	50	59
Volleyball	W	726,547	0.6%	0.9%	178,780	16	11,174
Wrestling	M	161,963	0.1%	0.2%	39,854	30	1,328

Non-team specific **		29,792,312	26.3%

Totals		113,102,807	100%	100%	20,500,000	570

Athletic Department Revenues – Ohio State:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	73,386,886	64,342,912	4,739,605	1,999,541	2,304,828
Media Rights	49,796,025	37,155,319	12,640,706	-	-
NCAA & Conference Revenue	10,358,006	3,845,389	4,827,759	506,758	1,178,100
Bowl Games	10,831,995	10,831,995	-		-
Game Day Revenues	11,668,662	8,882,559	1,005,710	809,060	971,333
Sponsorships & Advertising	42,832,059	1,017,047	139,179	1,691,352	39,984,481
Other Revenues	16,294,009	422,043	397,100	2,294,393	13,180,473

Total AD Revenue	215,167,642	126,497,264	23,750,059	7,301,104	57,619,215

Estimated Revenue Sharing 2025 – Ohio State:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	358,740	0.2%	0.2%	46,679	34	1,373
Basketball	M	23,750,059	11.0%	15.1%	3,090,327	14	220,738
Basketball	W	1,193,524	0.6%	0.8%	155,300	14	11,093
Field Hockey	W	122,828	0.1%	0.1%	15,982	27	592
Football	M	126,497,264	58.8%	80.3%	16,459,662	105	156,759
Golf	M	68,879	0.0%	0.0%	8,962	9	996
Golf	W	52,533	0.0%	0.0%	6,836	8	854
Gymnastics	M	177,347	0.1%	0.1%	23,076	20	1,154
Gymnastics	W	269,205	0.1%	0.2%	35,029	20	1,751
Hockey	M	1,173,943	0.5%	0.7%	152,752	26	5,875
Hockey	W	221,112	0.1%	0.1%	28,771	26	1,107
Lacrosse	M	439,731	0.2%	0.3%	57,217	48	1,192
Lacrosse	W	183,416	0.1%	0.1%	23,866	38	628
Rowing	W	121,423	0.1%	0.1%	15,799	68	232
Soccer	M	267,561	0.1%	0.2%	34,815	28	1,243
Soccer	W	168,303	0.1%	0.1%	21,899	28	782
Softball	W	230,425	0.1%	0.1%	29,983	24	1,249
Swimming	M	107,829	0.1%	0.1%	14,031	30	468
Swimming	W	67,697	0.0%	0.0%	8,809	30	294
Tennis	M	99,754	0.0%	0.1%	12,980	9	1,442
Tennis	W	60,848	0.0%	0.0%	7,917	9	880
Track & Field / X-C	M	173,311	0.1%	0.1%	22,551	46	490
Track & Field / X-C	W	173,179	0.1%	0.1%	22,534	58	389
Volleyball	M	176,750	0.1%	0.1%	22,998	18	1,278
Volleyball	W	615,648	0.3%	0.4%	80,107	16	5,007
Wrestling	M	625,041	0.3%	0.4%	81,330	30	2,711
Other sports	M/W	152,077	0.1%	0.1%	19,788	60	330

Non-team specific **		57,619,215	26.8%

Totals		215,167,642	100%		20,500,000	843

Athletic Department Revenues – Oregon:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	24,266,592	20,327,884	2,310,060	1,628,648	-
Media Rights	26,438,935	22,014,319	3,884,880	-	539,736
NCAA & Conference Revenue	3,172,394	-	950,854	221,628	1,999,912
Bowl Games	7,817,041	7,817,041	-	-	-
Game Day Revenues	9,232,895	5,959,757	688,517	893,412	1,691,209
Sponsorships & Advertising	26,475,915	1,669,100	221,800	1,510,625	23,074,390
Other Revenues	12,035,649	4,872,337	450,322	833,261	5,879,729

Total AD Revenue	109,439,421	62,660,438	8,506,433	5,087,574	33,184,976

Estimated Revenue Sharing 2025 – Oregon:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	902,782	0.8%	1.2%	242,701	34	7,138
Basketball	M	8,506,433	7.8%	11.2%	2,286,842	15	152,456
Basketball	W	1,666,359	1.5%	2.2%	447,979	11	40,725
Beach Volleyball	W	33,542	0.0%	0.0%	9,017	19	475
Football	M	62,660,438	57.3%	82.2%	16,845,431	105	160,433
Golf	M	90,563	0.1%	0.1%	24,347	9	2,705
Golf	W	77,500	0.1%	0.1%	20,835	8	2,604
Lacrosse	W	128,612	0.1%	0.2%	34,576	32	1,080
Soccer	W	218,685	0.2%	0.3%	58,791	28	2,100
Softball	W	708,753	0.6%	0.9%	190,539	20	9,527
Tennis	M	55,500	0.1%	0.1%	14,920	9	1,658
Tennis	W	56,259	0.1%	0.1%	15,124	9	1,680
Track & Field / X-C	M	242,888	0.2%	0.3%	65,297	47	1,389
Track & Field / X-C	W	257,267	0.2%	0.3%	69,163	42	1,647
Volleyball	W	538,173	0.5%	0.7%	144,681	17	8,511
Other sports	M/W	110,691	0.1%	0.1%	29,758	42	709

Non-team specific **		33,184,976	30.3%

Totals		109,439,421	100%		20,500,000	447

Athletic Department Revenues – Penn State:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	47,936,612	41,891,139	1,764,677	4,277,893	2,903
Media Rights	40,137,387	34,116,779	6,020,608	-	-
NCAA & Conference Revenue	8,210,222	2,323,938	3,423,300	1,409,439	1,053,545
Bowl Games	10,783,702	10,783,702	-	-	-
Game Day Revenues	10,616,639	9,610,869	15,678	235,483	754,609
Sponsorships & Advertising	14,762,879	-	-	2,300	14,760,579
Other Revenues	20,104,552	2,027,257	166,981	4,605,444	13,304,870

Total AD Revenue	152,551,993	100,753,684	11,391,244	10,530,559	29,876,506

Estimated Revenue Sharing 2025 – Penn State:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	319,096	0.2%	0.3%	53,323	34	1,568
Basketball	M	11,391,244	7.5%	9.3%	1,903,563	15	126,904
Basketball	W	378,305	0.2%	0.3%	63,218	14	4,516
Field Hockey	W	238,014	0.2%	0.2%	39,774	26	1,530
Football	M	100,753,684	66.0%	82.1%	16,836,701	105	160,350
Golf	M	91,474	0.1%	0.1%	15,286	8	1,911
Golf	W	139,673	0.1%	0.1%	23,340	9	2,593
Gymnastics	M	187,916	0.1%	0.2%	31,402	15	2,093
Gymnastics	W	372,035	0.2%	0.3%	62,170	19	3,272
Hockey	M	2,362,784	1.5%	1.9%	394,839	26	15,186
Hockey	W	501,435	0.3%	0.4%	83,794	23	3,643
Lacrosse	M	294,391	0.2%	0.2%	49,195	48	1,025
Lacrosse	W	282,354	0.2%	0.2%	47,183	35	1,348
Soccer	M	238,318	0.2%	0.2%	39,825	26	1,532
Soccer	W	367,667	0.2%	0.3%	61,440	28	2,194
Softball	W	287,186	0.2%	0.2%	47,991	21	2,285
Swimming	M	269,341	0.2%	0.2%	45,009	27	1,667
Swimming	W	358,917	0.2%	0.3%	59,978	30	1,999
Tennis	M	90,144	0.1%	0.1%	15,064	9	1,674
Tennis	W	202,399	0.1%	0.2%	33,822	9	3,758
Track & Field / X-C	M	355,840	0.2%	0.3%	59,464	49	1,214
Track & Field / X-C	W	441,174	0.3%	0.4%	73,724	54	1,365
Volleyball	M	142,394	0.1%	0.1%	23,795	18	1,322
Volleyball	W	474,968	0.3%	0.4%	79,371	15	5,291
Wrestling	M	1,856,535	1.2%	1.5%	310,241	30	10,341
Other sports	M/W	278,199	0.2%	0.2%	46,489	57	816

Non-team specific **		29,876,506	19.6%

Totals		152,551,993	100%		20,500,000	750

Athletic Department Revenues – Washington:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	27,780,734	23,994,115	2,054,513	1,716,724	15,382
Media Rights	25,093,888	21,351,813	3,742,075		-
NCAA & Conference Revenue	4,566,598	940,000	1,524,083	30,102	2,072,413
Bowl Games	11,590,669	11,590,669	-
Game Day Revenues	4,051,155	3,199,898	203,249	188,051	459,957
Sponsorships & Advertising	21,202,614	8,687,004	1,403,625	3,288,187	7,823,798
Other Revenues	4,183,046	32,720		867,543	3,282,783

Total AD Revenue	98,468,704	69,796,219	8,927,545	6,090,607	13,654,333

Estimated Revenue Sharing 2025 – Washington:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Baseball	M	603,246	0.6%	0.7%	145,807	34	4,288
Basketball	M	8,927,545	9.1%	10.5%	2,157,826	15	143,855
Basketball	W	1,023,514	1.0%	1.2%	247,388	14	17,671
Beach Volleyball	W	51,000	0.1%	0.1%	12,327	14	880
Football	M	69,796,219	70.9%	82.3%	16,870,048	105	160,667
Golf	M	150,000	0.2%	0.2%	36,256	9	4,028
Golf	W	150,000	0.2%	0.2%	36,256	9	4,028
Gymnastics	W	324,459	0.3%	0.4%	78,423	20	3,921
Rowing	M	182,163	0.2%	0.2%	44,030	52	847
Rowing	W	229,687	0.2%	0.3%	55,516	68	816
Soccer	M	550,670	0.6%	0.6%	133,099	28	4,754
Soccer	W	283,798	0.3%	0.3%	68,595	28	2,450
Softball	W	700,573	0.7%	0.8%	169,332	18	9,407
Tennis	M	289,628	0.3%	0.3%	70,004	9	7,778
Tennis	W	291,293	0.3%	0.3%	70,407	8	8,801
Track & Field / X-C	M	258,896	0.3%	0.3%	62,576	38	1,647
Track & Field / X-C	W	351,789	0.4%	0.4%	85,029	45	1,890
Volleyball	W	649,891	0.7%	0.8%	157,081	16	9,818

Non-team specific **		13,654,333	13.9%	-	-

Totals		98,468,704	100%	100%	20,500,000	530

Athletic Department Revenues – Wisconsin:

Athletic Department Revenue Summary *	Total AD Revenue*	Football	Men's Basketball	All Other Teams	Non-Team Specific**

Ticket Sales	33,765,220	23,479,371	5,651,281	4,122,104	512,464
Media Rights	45,879,026	41,291,123	4,587,903	-	-
NCAA & Conference Revenue	7,894,580	-	1,023,758	235,823	6,634,999
Bowl Games	10,204,086	10,204,086	-	-	-
Game Day Revenues	5,779,096	319,248	960,381	136,077	4,363,390
Sponsorships & Advertising	26,756,124	9,087,809	3,107,171	1,777,684	12,783,460
Other Revenues	6,886,250	886,121	205,701	1,857,255	3,937,173

Total AD Revenue	137,164,382	85,267,758	15,536,195	8,128,943	28,231,486

Estimated Revenue Sharing 2025 – Wisconsin:

2025 Estimated Revenue Sharing	Team	Total AD Revenue*	Revenue % **	Allocation % **	Est Team allocation	# of eligible Athletes ***	Average per player

Basketball	M	15,536,195	11.3%	14.3%	2,923,745	15	194,916
Basketball	W	438,650	0.3%	0.4%	82,549	15	5,503
Football	M	85,267,758	62.2%	78.3%	16,046,475	105	152,824
Golf	M	37,750	0.0%	0.0%	7,104	9	789
Golf	W	86,343	0.1%	0.1%	16,249	9	1,805
Hockey	M	2,804,557	2.0%	2.6%	527,787	26	20,300
Hockey	W	427,815	0.3%	0.4%	80,510	23	3,500
Rowing	W	179,797	0.1%	0.2%	33,836	68	498
Soccer	M	378,387	0.3%	0.3%	71,208	25	2,848
Soccer	W	224,916	0.2%	0.2%	42,327	28	1,512
Softball	W	176,414	0.1%	0.2%	33,199	25	1,328
Swimming	M	129,207	0.1%	0.1%	24,315	30	811
Swimming	W	134,367	0.1%	0.1%	25,286	29	872
Tennis	M	57,850	0.0%	0.1%	10,887	8	1,361
Tennis	W	27,750	0.0%	0.0%	5,222	9	580
Track & Field / X-C	M	231,353	0.2%	0.2%	43,538	56	777
Track & Field / X-C	W	226,680	0.2%	0.2%	42,659	48	889
Volleyball	W	2,271,729	1.7%	2.1%	427,515	17	25,148
Wrestling	M	153,985	0.1%	0.1%	28,978	29	999
Other sports	M/W	141,393	0.1%	0.1%	26,609	58	459

Non-team specific **		28,231,486	20.6%				-

Totals		137,164,382	100%	100%	20,500,000	632

These estimates assume each school limits total revenue sharing to 22% of its annual athletic department revenues. However, a school can elect to share any percentage of its athletic revenues as long as the annual total payout does not exceed the $ 20.5 million tentative cap. 22% is the benchmark used for the revenue sharing model outlined in the proposed House v NCAA settlement.

Since participation in revenue sharing is optional, an NCAA I school can also elect not to share revenue with its athletes. However, doing so would likely put that school at a competitive disadvantage in athletic recruiting.

Football and Men’s basketball account for close to 95% of all specific team allocated revenues at most Power Conference schools, and athletes in these two sports will be the major beneficiaries of revenue sharing. Consequently, revenue sharing available to athletes in virtually all other sports will be minimal to modest at most schools. The NCAA and its member schools are well aware of this disparity and have consequently proposed to significantly increase the number of potential scholarships available to NCAA I athletes.

These are averages per athlete. In actuality, a few players per team will receive substantially higher than the average, while many will get much less. For players who see little if any playing time, their revenue share will also likely be little or none.

Revenue sharing is in addition to any NIL compensation an athlete may receive from a 3rd party. However, there is a valid concern that a rogue program may be tempted to use its associated NIL collective as a vehicle to circumvent the annual revenue sharing cap. Consequently, the NCAA has also proposed to establish a “robust and effective enforcement and oversight program” to crack down on “pay for play” and rogue collectives. But the challenge of separating legitimate NIL from “Pay for Play” is likely going to be difficult.

* Computed Athletic Department revenue includes event tickets and admission fees, game guarantees, TV, media, licensing, advertising, sponsorships and royalty rights, bowl game, NCAA and conference distributions and all related revenues. Revenue does not include direct or indirect school support, student fees or unrecompensed (i.e. charitable) contributions to the athletic department from alumni and boosters.

** Revenue sharing is allocated per team based on the percentage of that team’s revenues to revenue from all sports as reported in the school’s most recent (2023) NCAA financial reporting. A significant variable here is athletic department revenue not allocated to a specific team. Based on the NCAA reports this can be anywhere from 6% to 37% of school athletic department revenue. Our estimates assume this non-specific revenue will be allocated in the same proportion as the team’s revenue percentage to all sports.

*** Rosters sizes subject to NCAA proposed limits beginning in 2025-26

Additions or Changes? Contact us at: [email protected]

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC