NCAA Revenue Sharing & NIL – Mid-American Conference Schools

Conference Members 2026-27 FootballOther Sports2025-26
Conference
AkronMACMACMAC
Ball State MACMACMAC
Bowling GreenMACMACMAC
BuffaloMACMACMAC
Central Michigan MACMACMAC
Eastern Michigan MACMACMAC
Kent State MACMACMAC
Miami MACMACMAC
Ohio MACMACMAC
ToledoMACMACMAC
UMassMACMACMAC
Western Michigan MACMACMAC
Sacramento StateMACBig WestBig Sky
Northern Illinois Mountain WestHorizon MAC
Total Members131213

2025 Operating Results: Mid-American Conference Schools

Per NCAA reporting, MAC schools averaged a net operating loss of $ 32 million per school in 2025.  These losses were funded by booster contributions averaging $ 2 million per school and combined school support and student fees averaging $ 28 million per school:


2025 Operating Results
Mid-American Schools ($)
Operating
Revenue
Operating
Expenses
Operating
Loss 2025

Contributions
Student Fees &
School Support
Endowment &
Investment

Surplus
(Deficit)
Akron9,988,69533,750,042-23,761,3471,210,52021,298,560245,123-1,007,144
Ball State8,705,89534,771,799-26,065,9042,225,74123,812,669--27,494
Bowling Green10,393,13135,669,709-25,276,5782,575,76922,319,278--381,531
Buffalo9,858,14250,715,699-40,857,5571,108,41437,010,154249,782-2,489,207
Central Michigan7,531,26238,536,348-31,005,0862,686,80327,657,44536,122-624,716
Eastern Michigan8,393,66838,924,559-30,530,8912,881,55027,586,36762,974-
Kent State10,499,31334,410,161-23,910,848400,04921,291,205--2,219,594
Miami of Ohio10,578,67240,881,614-30,302,9423,007,08326,808,444774,990287,575
Ohio9,908,74936,036,982-26,128,233866,08625,549,035219,953506,841
Sacramento State4,616,39846,274,656-41,658,258627,84842,110,098-1,079,688
Toledo10,848,20939,498,139-28,649,9303,639,29511,325,134200,843-13,484,658
UMass9,588,29471,240,391-61,652,0973,984,07060,190,911457,6482,980,532
Western Michigan14,481,61344,910,138-30,428,5255,143,23621,919,249390,169-2,975,871
Average per School ($)9,645,54241,970,787-32,325,2452,335,11328,375,273202,893-1,411,966

2025 Operating Revenues: Mid-American Conference Schools

Operating Revenues are sources of income received from exchange transactions.  This is distinct from athletic department support such as booster contributions, student fees and school funding. This distinction is important when evaluating an organization’s ability to meet expenses.


Operating Revenues ($)
Mid-American Schools 2025 *
Total
Revenue
Ticket
Sales
Game
Guarantees
Conference, NCAA
& Media Payments
Licenses &
Sponsorships
Other
Revenue
Akron9,988,695662,1863,743,3964,122,9791,025,835434,299
Ball State8,705,895821,3442,567,3183,956,989753,699606,545
Bowling Green10,393,1311,745,2023,284,7013,685,860942,017735,351
Buffalo9,858,142700,5591,906,0003,487,0341,667,7152,096,834
Central Michigan7,531,262783,9231,998,4143,574,123325,448849,354
Eastern Michigan8,393,668505,2202,109,5004,375,806334,2761,068,866
Kent State10,499,313509,5494,230,0003,904,3861,008,154847,224
Miami of Ohio10,578,6721,777,6762,365,9904,281,6461,020,9421,132,418
Ohio9,908,7491,372,1771,382,5504,391,2791,773,372989,371
Sacramento State4,616,398524,411958,0001,827,937529,823776,227
Toledo10,848,2091,916,4061,995,0004,741,213473,7231,721,867
UMass9,588,2942,034,1982,826,0001,736,764334,8682,656,464
Western Michigan14,481,6131,826,0744,123,0094,117,8822,439,6361,975,012
Average per School ($)9,645,5421,167,6102,576,1443,707,992971,5011,222,295

2025 Operating Expenses: Mid-American Conference Schools


Operating Expenses ($)
Mid-American Schools 2025 *
Total
Expenses
Coaching
Salaries
Admin
Salaries
Athletic
Scholarships
Game
Guarantees
Severance
Payments
RecruitingTeam
Travel
Uniforms &
Equipment
Game Day
Expenses
Marketing &
Fundraising
Facility costs
& overhead
Athlete
Medical
Athlete
Meals
Post-season
Expenses
Assoc Dues &
Memberships
Other
Expenses
Akron33,750,0427,540,8563,162,6797,057,404597,500-418,3482,468,2041,615,312956,25396,9345,302,704827,942414,825922,624964,1741,404,283
Ball State34,771,7998,542,1423,535,9328,615,610379,500976,994273,2824,014,2231,395,7611,125,555425,2442,804,965591,612143,55463,890386,1791,497,356
Bowling Green35,669,7097,641,3656,040,0488,285,137628,280(3,494)1,011,8323,351,8292,136,972825,236416,176191,209424,3571,356,481760,692329,5422,274,047
Buffalo50,715,6999,567,0249,495,38210,533,910629,568225,888702,4734,706,7151,413,3371,137,797390,8108,036,998652,937-902,667432,8461,887,347
Central Michigan38,536,3487,165,8496,293,1706,801,312393,867353,573531,9092,285,0561,472,1811,096,965331,1788,036,055634,9841,484,04455,404335,5781,265,223
Eastern Michigan38,924,5597,205,8854,437,88311,086,717492,782-1,347,3093,040,7982,159,446782,085686,0733,859,7271,318,575296,338-700,4241,510,517
Kent State34,410,1617,518,9504,682,2988,724,704417,598-685,8042,878,3961,158,1721,005,695727,0291,299,006523,5311,286,819163,798312,7083,025,653
Miami of Ohio40,881,6148,816,7596,078,14412,820,129331,394211,1041,183,5422,724,5631,808,4021,169,761636,718811,197668,324773,5631,386,908260,3021,200,804
Ohio36,036,9826,684,3883,872,3989,660,436683,974-708,9693,569,480904,454734,0531,397,1984,699,931786,587606,497775,564340,592612,461
Sacramento State46,274,6569,098,7017,738,7097,259,926234,322-291,9603,128,4612,101,549760,485324,54511,102,591155,551793,364-151,1333,133,359
Toledo39,498,1399,140,5305,104,75610,372,238834,000-780,3772,189,0852,294,6942,051,185725,2931,036,351550,469502,477647,062196,8683,072,754
UMass71,240,39111,495,4488,901,60113,752,2161,350,500609,6331,382,4985,352,9892,193,4752,461,372232,33913,136,636520,1981,424,593397,19356,3777,973,323
Western Michigan44,910,1387,495,5286,759,5898,614,548898,553-880,6022,909,5781,913,3671,620,545342,4208,736,713632,4701,144,1991,230,197415,9801,315,849
-
Average per School41,970,7878,301,0335,854,0459,506,484605,526182,592784,5313,278,4141,735,9321,209,768517,8435,311,853637,503786,673562,000375,5932,320,998

Operating expenses are expected to increase significantly in 2026 due to impact of revenue sharing and increased scholarship limits for all sports.

EADA Operating Expenses: Mid-American Conference Schools 2022-25

Per EADA (aka Title IX) reporting, average 2025 athletic department operating costs were $ 40 million for MAC schools, a 25% increase in expenses over a 3-year span:

Athletic Department
Annual Expenses *
FY 2025 ($)FY 2024 ($)FY 2023 ($)FY 2022 ($)3-year %
Increase
Akron33,581,78830,010,41628,265,82125,335,18133%
Ball State30,329,09029,737,21928,979,32828,526,8926%
Bowling Green35,288,17831,864,94630,154,92025,353,77439%
Buffalo49,986,84442,113,97130,478,19030,998,76261%
Central Michigan38,536,34036,647,13535,740,89533,368,28915%
Eastern Michigan38,924,55637,094,52635,555,89733,009,01818%
Kent State37,209,65634,453,18533,308,16429,289,41927%
Miami of Ohio40,792,93040,819,19439,126,33637,880,7098%
Ohio33,031,82132,958,83830,138,63027,605,05320%
Sacramento State46,274,65533,323,56134,284,77635,004,64832%
Toledo39,498,13437,298,17034,919,42233,812,61617%
Umass57,654,29549,525,16647,604,23943,882,48031%
Western Michigan43,722,66340,487,39840,804,29034,422,52927%
Average per School ($)40,371,61236,641,05634,566,22432,191,49025%

* Expenses per Equity in Athletics Act (EADA) annual reporting. EADA differs from NCAA reporting with the primary difference being that EADA reporting does not require disclosure of payments made for athletic facilities debt service and leases.  Consequently, EADA reporting typically results in lower annual expenses than NCAA reporting at most schools. See our methodology page for more detail and disclosures.

Estimated NCAA Revenue Sharing 2025-26: Mid-American Conference Schools

Based on average operating revenue of around $ 10 million per school (see table above), estimated revenue sharing using the 22% NCAA benchmark results in an average commitment of about $ 2 million per school:

Estimated Revenue Sharing 2025-26
Mid-American Conference Schools
Revenue
Share %
Team / Sport
Allocation ($)
Eligible
Athletes
Average per
Athlete ($)
Football52%1,110,34510510,575
Men's Basketball13%272,8471518,190
All Other Sports35%738,9783222,295
Average per School100.0%$ 2,122,169442$ 4,801

Football and Men’s basketball account for the bulk of team specific revenues at most FBS Group of 6 schools, and athletes on these two teams will be the major beneficiaries of revenue sharing. These are averages per athlete, a few players per team will likely receive substantially higher, while many will receive much less. Schools may pay more or less than the 22% NCAA benchmark, and can also opt out of revenue sharing entirely. Estimates are based on team specific revenues as reported to the NCAA.

 

Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC