NCAA Revenue Sharing & NIL Collectives – Mountain West Schools


Conference Members *2025-262026-27
Air Force MWMW
NevadaMWMW
Nevada-Las VegasMWMW
New MexicoMWMW
San Jose State MWMW
WyomingMWMW
HawaiiMWMW
Grand CanyonMWMW
Boise State MWPac-12
Colorado State MWPac-12
Fresno State MWPac-12
San Diego State MWPac-12
Utah State MWPac-12
UC DavisBig WestMW
UTEPCUSAMW
Northern Illinois (Football)MACMW
Total Members1311

* Grand Canyon joined the Mountain West conference in 2025. Boise State, Colorado State, Fresno State, San Diego State and Utah State have been admitted to the Pac-12 Conference and are leaving the Mountain West after the 2025-26 fiscal year. Effective for 2026-27, the conference has added UC Davis, UTEP and Northern Illinois (football only) as member schools. Hawaii will become a member for all sports effective for the 2026-27 fiscal year.

Estimated NCAA Revenue Sharing 2025-26: Mountain West Schools

Based on average operating revenue of around $ 22 million per school (see table below), estimated revenue sharing using the 22% NCAA benchmark results in an average commitment of about $ 5 million per school:

Estimated Revenue Sharing 2025-26
Mountain West Schools
Revenue
Share %
Team / Sport
Allocation ($)
Eligible
Athletes
Average per
Athlete ($)
Football56%2,794,16810526,611
Men's Basketball18%925,6021561,707
All Other Sports26%1,299,7243124,166
Average per School100.0%$ 5,019,495432$ 11,619

Football and Men’s basketball account for the bulk of team specific revenues at most FBS Group of 6 schools, and athletes on these two teams will be the major beneficiaries of revenue sharing. These are averages per athlete, a few players per team will likely receive substantially higher, while many will receive much less. Schools may pay more or less than the 22% NCAA benchmark, and can also opt out of revenue sharing entirely. Estimates are based on team specific revenues as reported to the NCAA.

Annual Operating Expenses – Mountain West schools 2022-24:

Per 2024 EADA reporting, average annual athletic department operating costs were $ 55 million for Mountain West schools, a 17% increase in expenses over a 2-year span:

Athletic Department
Annual Expenses *
FY 2024 ($)FY 2023 ($)FY 2022 ($)2-year %
Increase
San Diego State 83,949,123 96,611,757 67,245,917 25%
UNLV65,376,772 57,517,603 42,320,074 54%
Boise State 59,885,465 52,634,907 44,813,269 34%
Fresno State 55,761,420 51,120,332 45,811,581 22%
Nevada53,916,558 49,524,849 45,228,708 19%
Hawaii53,350,682 49,418,189 43,634,526 22%
New Mexico53,043,230 45,941,398 43,922,247 21%
Wyoming53,042,120 47,746,153 41,751,385 27%
Colorado State 50,262,504 61,535,599 59,275,605 -15%
Utah State 42,936,608 45,575,192 43,035,302 -0%
San Jose State 30,593,724 43,937,589 37,717,297 -19%
Air Force **n/an/an/a
Average per school 54,738,019 54,687,597 46,795,992 17%

* Expenses per Equity in Athletics Act (EADA) annual reporting. These results are comparable to NCAA membership reporting with one primary exception – EADA reporting does not include payments made for athletic facilities debt service and leases. Consequently, due to the inclusion of these payments, average annual expenses for Mountain West schools per NCAA reporting was $ 64 million in 2024 or about $ 9 million higher per school (see tables below). See our methodology page for more detail and disclosures.

** EADA data is not compiled for the three NCAA I service academy members – Army, Navy & Air Force.

2024 Operating Results: Mountain West Schools

Per 2024 NCAA reporting, Mountain West athletic departments averaged a net operating loss of $ 41 million per school, ranging from a low of $ 30 million to a high of $ 88 million. Operating losses were funded by booster contributions averaging $ 11 million per school and combined school support and student fees averaging $ 28 million per school:

Annual Operating Results
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Operating Revenue (see below) 22,815,885 12,418,965 32,622,146
Operating Expenses (see below) 64,509,764 48,401,441 120,525,634
Net Operating Loss(41,693,879)(30,578,395)(87,903,488)
Athletic Contributions 10,691,232 3,858,074 24,821,061
School Support & Student Fees 28,137,573 20,717,489 35,868,376
Net Surplus (Deficit)(2,865,074)(29,102,533)4,407,842

Average athletics operating revenue for Mountain West schools was around $ 23 million in 2024, ranging from a low of $ 12 million to a high of $ 32 million. 

Annual Revenue & Support
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Ticket Sales 5,496,284 1,012,124 8,842,022
Media & Conference Income 4,909,356 3,511,781 6,031,207
Bowl Game Distributions 1,102,741 180,458 2,496,852
NCAA Distributions 1,879,510 1,169,767 2,414,608
Game Day & Event Revenue 1,413,023 55,776 4,158,305
Licensing & Sponsorships 4,285,169 956,803 9,353,698
Game Guarantees 1,789,579 233,957 2,510,000
Other Operating Income 1,940,223 271,186 2,990,333
Total Operating Revenue 22,815,885 12,418,965 32,622,146
Athletic Dept Contributions 10,691,232 3,858,074 24,821,061
School Support 22,618,994 15,876,178 30,075,692
Student Fees 5,518,479 1,661,838 15,106,458
Total Revenue & Support 61,644,690 45,205,171 91,423,101

Average athletic department operating expenses for Mountain West schools was $ 64 million in 2024, ranging from a low of $ 48 million to a high of $ 120 million:

Annual Operating Expenses
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Salaries - Coaching Staff 11,971,914 9,616,836 17,533,383
Salaries - Admin & Support 10,730,709 6,158,712 15,435,561
Severance Payments 361,067 - 1,054,037
Student Athlete Financial Aid 9,916,303 8,050,408 11,352,116
Recruiting 988,413 692,189 1,369,134
Team Travel 4,929,366 4,021,769 6,519,239
Game Guarantees 1,362,304 493,000 2,958,379
Equipment & Uniforms 1,762,420 1,121,390 2,625,233
Game Day & Event Expenses 2,200,733 1,251,201 3,752,627
Fundraising & Marketing 1,563,948 77,767 5,679,311
Athletic Facilities payments 7,027,642 - 39,249,838
Medical expenses & insurance 846,857 521,497 1,300,323
Student Athlete Meals 1,142,104 419,127 1,772,769
Football Bowl Expenses 457,043 - 1,352,690
Overhead & Administration 5,660,602 141,126 10,640,102
Other Operating Expenses 3,588,339 1,232,122 7,651,881
Total Operating Expenses 64,509,764 48,401,441 120,525,634

College Athletic Departments are already losing money and the cash needed to fund revenue sharing and related costs has to come from somewhere. Athletic departments are aggressively looking to raise as much money as possible via external sources such as increased booster contributions, but ultimately the bulk of the added costs of revenue sharing will likely need to be funded internally at most NCAA schools.

Consequently, revenue sharing will require the infusion of additional school support and/or increased student fees at most schools, and this is already a sticky issue. For example, Sun Belt Conference member James Madison University has made a remarkable transition from the FCS level and is contending for a FBS playoff bid this season.  However, JMU also charges the highest amount of athletic fees of any school – over $ 55 million per most recent NCAA reporting.  This works out to $ 2,456 per student for the 2025-26 school year and is mandatory … whether a student has any interest in athletics or not.  In JMU’s defense, they are very transparent about where student fees go, and the school’s internal funding of athletics is comparable to many of its competitors. School internal support to athletic departments ultimately comes from students either indirectly via tuition payments or directly via specifically designated student fees.

 

Listing of Mountain West NIL Collectives  by School:

SchoolCollective(s)
Boise State The Horseshoe Collective
Colorado State The Green and Gold Guard
Fresno State Bulldog Bread
NevadaFriends of the PackThe Empower Collective
Nevada-Las VegasFriends of UNILV
New Mexico505 Sports Venture Foundation
San Diego State Mesa FoundationAztec Link
San Jose State Blue & Gold Unlimited
Utah State Blue A CollectiveLight It Blue
Wyoming1WYO
Hawaii Rainbow Collective

Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC