NCAA Revenue Sharing & NIL Collectives – Mountain West Schools


Conference Members *2025-262026-27
Air Force MWMW
NevadaMWMW
Nevada-Las VegasMWMW
New MexicoMWMW
San Jose State MWMW
WyomingMWMW
HawaiiMWMW
Grand CanyonMWMW
Boise State MWPac-12
Colorado State MWPac-12
Fresno State MWPac-12
San Diego State MWPac-12
Utah State MWPac-12
UC DavisBig WestMW
UTEPCUSAMW
Northern Illinois (Football)MACMW
Total Members1311

* Grand Canyon joined the conference in 2025. Boise State, Colorado State, Fresno State, San Diego State and Utah State have been admitted to the Pac-12 Conference and are leaving the Mountain West after the 2025-26 fiscal year. Effective for 2026-27, the conference has added UC Davis, UTEP and Northern Illinois (football only) as member schools. Hawaii will become a member for all sports effective for the 2026-27 fiscal year.

Estimated NCAA Revenue Sharing 2025-26: Mountain West Schools

Based on average operating revenue of around $ 22 million per school (see table below), estimated revenue sharing using the 22% NCAA benchmark results in an average commitment of about $ 5 million per school:

Estimated Revenue Sharing 2025-26
Mountain West Schools
Revenue
Share %
Team / Sport
Allocation ($)
Eligible
Athletes
Average per
Athlete ($)
Football56%2,794,16810526,611
Men's Basketball18%925,6021561,707
All Other Sports26%1,299,7243124,166
Average per School100.0%$ 5,019,495432$ 11,619

Football and Men’s basketball account for the bulk of team specific revenues at most FBS Group of 6 schools, and athletes on these two teams will be the major beneficiaries of revenue sharing. These are averages per athlete, a few players per team will likely receive substantially higher, while many will receive much less. Schools may pay more or less than the 22% NCAA benchmark, and can also opt out of revenue sharing entirely. Estimates are based on team specific revenues as reported to the NCAA.

2024 Operating Results: Mountain West Schools

Per 2024 NCAA reporting, Mountain West athletic departments averaged a net operating loss of $ 41 million per school, ranging from a low of $ 30 million to a high of $ 88 million. Operating losses were funded by booster contributions averaging $ 11 million per school and combined school support and student fees averaging $ 28 million per school:

Annual Operating Results
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Operating Revenue (see below) 22,815,885 12,418,965 32,622,146
Operating Expenses (see below) 64,509,764 48,401,441 120,525,634
Net Operating Loss(41,693,879)(30,578,395)(87,903,488)
Athletic Contributions 10,691,232 3,858,074 24,821,061
School Support & Student Fees 28,137,573 20,717,489 35,868,376
Net Surplus (Deficit)(2,865,074)(29,102,533)4,407,842

Average athletics operating revenue for Mountain West schools was around $ 23 million in 2024, ranging from a low of $ 12 million to a high of $ 32 million. 

Annual Revenue & Support
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Ticket Sales 5,496,284 1,012,124 8,842,022
Media & Conference Income 4,909,356 3,511,781 6,031,207
Bowl Game Distributions 1,102,741 180,458 2,496,852
NCAA Distributions 1,879,510 1,169,767 2,414,608
Game Day & Event Revenue 1,413,023 55,776 4,158,305
Licensing & Sponsorships 4,285,169 956,803 9,353,698
Game Guarantees 1,789,579 233,957 2,510,000
Other Operating Income 1,940,223 271,186 2,990,333
Total Operating Revenue 22,815,885 12,418,965 32,622,146
Athletic Dept Contributions 10,691,232 3,858,074 24,821,061
School Support 22,618,994 15,876,178 30,075,692
Student Fees 5,518,479 1,661,838 15,106,458
Total Revenue & Support 61,644,690 45,205,171 91,423,101

Average athletic department operating expenses for Mountain West schools was $ 64 million in 2024, ranging from a low of $ 48 million to a high of $ 120 million:

Annual Operating Expenses
Mountain West Schools ($)
Average per
School 2024
Low RangeHigh Range
Salaries - Coaching Staff 11,971,914 9,616,836 17,533,383
Salaries - Admin & Support 10,730,709 6,158,712 15,435,561
Severance Payments 361,067 - 1,054,037
Student Athlete Financial Aid 9,916,303 8,050,408 11,352,116
Recruiting 988,413 692,189 1,369,134
Team Travel 4,929,366 4,021,769 6,519,239
Game Guarantees 1,362,304 493,000 2,958,379
Equipment & Uniforms 1,762,420 1,121,390 2,625,233
Game Day & Event Expenses 2,200,733 1,251,201 3,752,627
Fundraising & Marketing 1,563,948 77,767 5,679,311
Athletic Facilities payments 7,027,642 - 39,249,838
Medical expenses & insurance 846,857 521,497 1,300,323
Student Athlete Meals 1,142,104 419,127 1,772,769
Football Bowl Expenses 457,043 - 1,352,690
Overhead & Administration 5,660,602 141,126 10,640,102
Other Operating Expenses 3,588,339 1,232,122 7,651,881
Total Operating Expenses 64,509,764 48,401,441 120,525,634

College Athletic Departments are already losing money and the cash needed to fund revenue sharing and related costs has to come from somewhere. Athletic departments are aggressively looking to raise as much money as possible via external sources such as increased booster contributions, but ultimately the bulk of the added costs of revenue sharing will likely need to be funded internally at most NCAA schools.

Consequently, revenue sharing will require the infusion of additional school support and/or increased student fees at most schools, and this is already a sticky issue. For example, Sun Belt Conference member James Madison University has made a remarkable transition from the FCS level and is contending for a FBS playoff bid this season.  However, JMU also charges the highest amount of athletic fees of any school – over $ 55 million per most recent NCAA reporting.  This works out to $ 2,456 per student for the 2025-26 school year and is mandatory … whether a student has any interest in athletics or not.  In JMU’s defense, they are very transparent about where student fees go, and the school’s internal funding of athletics is comparable to many of its competitors. School internal support to athletic departments ultimately comes from students either indirectly via tuition payments or directly via specifically designated student fees.

 

Listing of Mountain West NIL Collectives  by School:

SchoolCollective(s)
Boise State The Horseshoe Collective
Colorado State The Green and Gold Guard
Fresno State Bulldog Bread
NevadaFriends of the PackThe Empower Collective
Nevada-Las VegasFriends of UNILV
New Mexico505 Sports Venture Foundation
San Diego State Mesa FoundationAztec Link
San Jose State Blue & Gold Unlimited
Utah State Blue A CollectiveLight It Blue
Wyoming1WYO
Hawaii Rainbow Collective

Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC