Conference Members2023-24 2025-26
Alabama SEC SEC
Arkansas SEC SEC
Auburn SEC SEC
Florida SEC SEC
Georgia SEC SEC
Kentucky SEC SEC
Louisiana State SEC SEC
Mississippi SEC SEC
Mississippi State SEC SEC
Missouri SEC SEC
South Carolina SEC SEC
Tennessee SEC SEC
Texas A & M SEC SEC
Vanderbilt SEC SEC
Oklahoma Big 12 SEC
Texas Big 12 SEC
Total Members 14 16
Estimated NCAA Revenue Sharing 2025-26: SEC Schools
Football and Men’s basketball account for close to 90% of team specific revenues at most Power Conference schools, and athletes in these two sports will be the major beneficiaries of revenue sharing:
| Estimated Revenue Sharing SEC Schools 2025-26 | Revenue Share % | Team / Sport Allocation ($) | Eligible Athletes | Average per Athlete ($) |
|
|---|---|---|---|---|---|
| Football | 73.6% | 15,080,813 | 105 | 143,627 | |
| Men's Basketball | 12.1% | 2,485,844 | 15 | 165,723 | |
| All Other Sports | 14.3% | 2,933,343 | 422 | 6,951 | |
| SEC School Average | 100.0% | $ 20,500,000 | 542 | $ 37,823 |
These are averages per athlete, a few players per team will receive substantially higher than the average, while many will get much less. For athletes who see little if any playing time, their revenue share will also likely be minimal. Estimates are based on team specific revenues as reported to the NCAA.
Annual Operating Expenses – SEC schools 2022-24:
Per 2024 EADA reporting, average annual athletic department operating costs were $ 186 million for SEC schools, a 23% increase in expenses over a 2-year span:
| Athletic Department Annual Expenses * | FY 2024 ($) | FY 2023 ($) | FY 2022 ($) | 2-Year % Increase |
|---|---|---|---|---|
 |  | | | |
| Alabama | 243,096,720 | 191,190,486 | 174,715,501 | 39% |
| Texas | 237,475,591 | 199,292,967 | 192,754,766 | 23% |
| Texas A & M | 223,847,369 | 174,723,140 | 157,702,310 | 42% |
| Louisiana State | 218,545,643 | 199,111,003 | 192,770,400 | 13% |
| Tennessee | 204,906,178 | 180,206,473 | 152,662,163 | 34% |
| Kentucky | 193,915,782 | 166,220,830 | 151,254,460 | 28% |
| Oklahoma | 188,623,620 | 181,311,331 | 185,625,893 | 2% |
| South Carolina | 183,652,273 | 160,420,147 | 144,815,377 | 27% |
| Georgia | 182,882,099 | 176,104,818 | 159,508,178 | 15% |
| Auburn | 182,486,390 | 183,653,846 | 146,645,900 | 24% |
| Florida | 180,556,616 | 176,795,879 | 177,969,655 | 1% |
| Arkansas | 170,011,614 | 170,990,473 | 148,280,378 | 15% |
| Missouri | 157,734,870 | 124,293,939 | 107,823,990 | 46% |
| Mississippi | 145,401,658 | 136,764,296 | 123,796,191 | 17% |
| Vanderbilt | 140,707,218 | 125,133,666 | 110,941,948 | 27% |
| Mississippi State | 125,114,437 | 113,473,523 | 100,888,464 | 24% |
| Average per school | 186,184,880 | 166,230,426 | 151,759,723 | 23% |
* Expenses per Equity in Athletics Act (EADA) annual reporting. These results are comparable to NCAA membership reporting with one major exception – EADA reporting does not include payments made for athletic facilities debt service and leases. Consequently, due to the inclusion of these payments, average annual expenses for SEC schools per NCAA reporting was $ 205 million in 2024 or about $ 19 million higher per school (see tables below). See our methodology page for more detail and disclosures.
SEC athletic departments are incurring significant operating losses even before the effect of Revenue Sharing
Per 2024 NCAA reporting, SEC athletic departments averaged a net operating loss of $ 75 million per school, ranging from a low of $ 32 million to a high of $ 133 million. Operating losses were funded by booster contributions averaging $ 71 million per school and combined school support and student fees averaging $ 7 million per school:
| Annual Operating Results SEC Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Operating Revenue (see below) | 133,625,014 | 92,044,902 | 191,519,479 |
| Operating Expenses (see below) | 205,027,769 | 134,233,239 | 325,025,506 |
Net Operating Loss | - 71,402,755 | - 31,802,374 | - 133,506,027 |
|
| Booster Contributions | 68,258,094 | 35,008,217 | 140,386,387 |
| School Support & Student Fees | 6,984,108 | -0- | 27,579,660 |
| Net Surplus (Deficit) | 3,829,447 | - 27,963,839 | 47,514,971 |
Average athletics operating revenue for SEC schools was $ 137 million in 2024, ranging from a low of $ 102 million to a high of $ 191 million. Average athletic department contributions per school was $ 71 million, ranging from a low of $ 35 million to a high of $ 140 million:
| Annual Revenue & Support SEC Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Ticket Sales | 40,750,816 | 19,131,965 | 60,908,564 |
| Media & Conference Income | 43,391,076 | 24,896,075 | 50,584,629 |
| Bowl Game Distributions | 12,077,903 | 7,973,010 | 15,086,993 |
| NCAA Distributions | 3,547,800 | 2,789,021 | 4,787,416 |
| Game Day & Event Revenue | 5,373,252 | 1,289,333 | 13,238,392 |
| Licensing & Sponsorships | 18,423,111 | 4,838,589 | 68,790,147 |
| Game Guarantees | 1,616,093 | - | 5,941,001 |
| Other Operating Income | 8,444,963 | 2,736,028 | 15,032,748 |
Total Operating Revenue | $ 133,625,014 | $ 92,044,902 | $ 191,519,479 |
|
| Athletic Dept Contributions | 68,258,094 | 35,008,217 | 140,386,387 |
| School Support | 6,022,122 | -0- | 27,579,660 |
| Student Fees | 951,986 | -0- | 7,067,601 |
| Total Revenue & Support | $ 208,857,216 | $ 127,241,981 | $ 331,905,866 |
Average athletic department operating expenses for SEC schools was $ 212 million in 2024, ranging from a low of $ 157 million to a high of $ 325 million:
| Annual Operating Expenses SEC Schools ($) | Average per School 2024 | Low Range | High Range |
|---|---|---|---|
| Salaries - Coaching Staff | 39,151,413 | 24,861,142 | 65,284,700 |
| Salaries - Admin & Support | 34,280,939 | 21,506,336 | 42,886,538 |
| Severance Payments | 4,831,940 | 69,911 | 27,507,057 |
| Student Athlete Financial Aid | 16,112,357 | 11,632,256 | 22,853,780 |
| Recruiting | 4,777,574 | 2,471,910 | 8,128,826 |
| Team Travel | 11,440,747 | 7,148,958 | 15,563,540 |
| Game Guarantees | 4,073,390 | 2,589,138 | 6,370,300 |
| Equipment & Uniforms | 5,064,225 | 2,015,869 | 7,748,425 |
| Game Day & Event Expenses | 9,491,608 | 3,832,307 | 21,464,123 |
| Fundraising & Marketing | 5,220,212 | 2,169,256 | 12,917,355 |
| Athletic Facilities payments | 18,726,069 | 11,446,403 | 79,655,749 |
| Medical expenses & insurance | 2,106,706 | 1,149,178 | 4,123,172 |
| Student Athlete Meals | 4,002,809 | 1,269,614 | 7,859,020 |
| Football Bowl Expenses | 2,900,371 | - | 9,520,468 |
| Overhead & Administration | 25,939,027 | 8,057,126 | 46,703,315 |
| Other Operating Expenses | 16,908,382 | 3,713,989 | 42,091,164 |
| Total Operating Expenses | $ 205,027,769 | $ 134,233,239 | $ 325,025,506 |
With revenue sharing adding close to $ 30 million in additional costs this year at most power conference members, schools are aggressively marketing to boosters for increased contributions to help cover these costs. However, revenue sharing will also likely result in increased parity between Power Conference schools along with potentially, a lot of unhappy boosters. Additionally, revenue sharing may result in booster fatigue at many schools. At almost all schools, revenue sharing will likely require the infusion of either additional school support and/or increased student fees.
Listing of NIL Collectives by School:
Questions on our data? Contact us at: NIL-NCAA.com
Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 