NCAA Revenue Sharing & NIL Collectives – Sun Belt Conference Schools


Estimated NCAA Revenue Sharing 2025-26: Sun Belt Conference Schools

NCAA Revenue Sharing
estimates 2025-26 *
Annual
Revenue
22% of
Revenue
Est Revenue
Sharing 2025
Appalachian State 13,522,783 2,975,012 2,975,012
Arkansas State 10,961,745 2,411,584 2,411,584
Coastal Carolina 6,057,710 1,332,696 1,332,696
Georgia Southern 8,289,638 1,823,720 1,823,720
Georgia State 14,063,569 3,093,985 3,093,985
James Madison 6,975,380 1,534,584 1,534,584
Louisiana - Lafayette 9,794,518 2,154,794 2,154,794
Louisiana - Monroe 7,689,285 1,691,643 1,691,643
Marshall 10,135,615 2,229,835 2,229,835
Old Dominion 10,116,411 2,225,610 2,225,610
South Alabama 8,457,690 1,860,692 1,860,692
Southern Mississippi 8,083,426 1,778,354 1,778,354
Texas State 7,433,062 1,635,274 1,635,274
Troy 7,046,695 1,550,273 1,550,273
$ 9,187,681 $ 2,021,290 $ 2,021,290

* These are estimates of Revenue sharing per school allowed under the proposed NCAA revenue sharing model scheduled to become effective for the 2025-26 fiscal year. This table assumes each school will share 22% of its annual revenue with its athletes not to exceed the annual NCAA cap estimated to be $ 20.5 million for the 2025-26 fiscal year. However, any school can revenue share up to the $ 20.5 million cap even if it exceeds 22% of its annual revenue.  Participation is optional, schools can elect not to share revenues with athletes, or share revenues at any amount less than the annual cap. The cap is estimated to increase to around $ 30 million annually per school over the next ten years. Revenue sharing is in addition to any 3rd party NIL compensation and athletic scholarships received by athletes.

Computed revenue includes event tickets and admission fees, TV, media and royalty rights, bowl game and event compensation and all related revenues. Revenue does not include funds from school support, student fees or unrecompensed (i.e. charitable) contributions to the athletic department from alumni and boosters. See our Methodology page for a summary of our data sources and procedures.


Estimated NIL Collective Funding 2024-25 Sun Belt Conference Schools:

Sun Belt Conference 2023-24
Member Schools - 202314
Member Schools - 202414
Schools with Supporting Collectives13
Average Collective Funding per School 2023-24 * $ 1,110,467

Note: The average funding per collective will decline substantially with the advent of revenue sharing beginning in the 2025-26 academic year. NIL collectives became a factor in college sports as they performed a function that schools were prohibited from doing themselves. However, with revenue sharing, schools can directly compensate athletes up to $ 20.5 million annually, and the reliance on collectives will be significantly reduced going forward. Schools are facing steep new financial obligations, and most will be looking to redirect booster contributions currently going to collectives, back to the schools to help pay for revenue sharing and increased scholarship commitments.

Sun Belt Conference Schools 2023-24:

School2023
Conf
2024
Conf
Collective
Funding *
Total
Support
Ticket
Sales
Contributions
Appalachian State Sun BeltSun Belt $ 1,925,394 11,715,090 5,407,791 6,307,299
Arkansas State Sun BeltSun Belt $ 1,207,619 7,347,777 1,178,133 6,169,644
Coastal Carolina Sun BeltSun Belt $ 367,676 2,237,128 1,306,549 930,579
Georgia Southern Sun BeltSun Belt $ 844,462 5,138,145 1,999,550 3,138,595
Georgia State Sun BeltSun Belt $ 781,177 4,753,087 606,809 4,146,278
James Madison Sun BeltSun Belt $ 1,207,786 7,348,797 3,564,462 3,784,335
Louisiana - LafayetteSun BeltSun Belt $ 1,284,835 7,817,600 2,411,959 5,405,641
Louisiana - MonroeSun BeltSun Beltn/a 1,873,989 623,091 1,250,898
Marshall Sun BeltSun Belt $ 1,462,900 8,901,037 2,946,763 5,954,274
Old Dominion Sun BeltSun Belt $ 2,389,384 14,538,249 2,493,640 12,044,609
South AlabamaSun BeltSun Belt $ 479,267 2,916,110 1,176,270 1,739,840
Southern MississippiSun BeltSun Belt $ 1,500,334 9,128,806 3,324,383 5,804,423
Texas State Sun BeltSun Belt $ 599,058 3,644,980 1,191,968 2,453,012
Troy Sun BeltSun Belt $ 386,184 2,349,746 778,536 1,571,210

* See our disclosure of Methodology as to how these estimates were arrived at.

Listing of Sun Belt Conference NIL Collectives  by School:

SchoolCollective(s)
Appalachian State Mountaineer Collective
Arkansas State Impackt Club
Coastal Carolina The Teal Collective
Georgia Southern Eagle Nation Collective
Georgia State All Blue All NIL
James Madison Montpelier Collective
Louisiana - LafayetteKrewe Allons
Louisiana - Monroe
Marshall The Thunder Trust
Old Dominion The Pride of ODU
South AlabamaJags Impact
Southern MississippiTo The Top Collective
Texas State Victory Star NIL
Troy Trojans Together


Additions or Changes? Contact us at: [email protected]
 

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC