Estimated 2025-26 Revenue Sharing – Swimming
Under the proposed settlement in House V NCAA, schools will be able to share revenue with their athletes not to exceed the lesser of 22% of their annual athletic revenues or $ 21 million per year. We analyzed the most recent NCAA financial reporting from several NCAA I public universities and arrived at some estimates for swim team revenue sharing scheduled to begin in the 2025-26 season:
Women’s Swim Teams:
| Est Revenue Sharing Women's Swimming | Conference | Swimming Team Revenue Share | # of Swimmers | Average per Swimmer | Revenue % Swimming | Est Revenue Sharing 2025 | Total 2023 Revenue * |
|---|---|---|---|---|---|---|---|
| Iowa State | Big-12 | 111,446 | 28 | 3,980 | 0.6% | 18,365,450 | 83,479,317 |
| Tennessee | SEC | 74,303 | 30 | 2,477 | 0.4% | 21,000,000 | 134,277,934 |
| Penn State | Big Ten | 61,441 | 30 | 2,048 | 0.3% | 21,000,000 | 152,551,993 |
| Missouri | SEC | 60,814 | 30 | 2,027 | 0.3% | 19,418,455 | 88,265,705 |
| Utah | Big-12 | 32,272 | 30 | 1,076 | 0.2% | 16,049,837 | 72,953,805 |
| Wisconsin | Big Ten | 25,903 | 29 | 893 | 0.1% | 21,000,000 | 137,164,382 |
| Washington State | Pac-12 | 23,314 | 26 | 897 | 0.2% | 12,709,241 | 57,769,277 |
| Georgia | SEC | 17,479 | 30 | 583 | 0.1% | 21,000,000 | 125,667,798 |
| Idaho | Big Sky | 10,009 | 30 | 334 | 0.8% | 1,270,624 | 5,775,565 |
| Ohio State | Big Ten | 9,023 | 30 | 301 | 0.0% | 21,000,000 | 215,167,642 |
| Minnesota | Big Ten | 7,300 | 31 | 235 | 0.0% | 21,000,000 | 113,102,807 |
| Illinois | Big Ten | 5,018 | 30 | 167 | 0.0% | 21,000,000 | 99,358,957 |
| Louisiana State | SEC | 2,779 | 30 | 93 | 0.0% | 21,000,000 | 138,574,324 |
| Arkansas | SEC | 1,140 | 24 | 47 | 0.0% | 21,000,000 | 132,103,766 |
| Colorado State | MW | 769 | 29 | 27 | 0.0% | 5,117,008 | 23,259,125 |
| Georgia Southern | SBC | 198 | 25 | 8 | 0.0% | 2,095,770 | 9,526,227 |
| P5 School Average | 13 | 33,249 | 29 | 1,140 | 0.2% | 19,657,153 | 119,264,439 |
Men’s Swim Teams:
| Est Revenue Sharing Men's Swimming | Conference | Swimming Team Revenue Share | # of Swimmers | Average per Swimmer | Revenue % Swimming | Est Revenue Sharing 2025 | Total 2023 Revenue * |
|---|---|---|---|---|---|---|---|
| Missouri | SEC | 61,080 | 30 | 2,035 | 0.3% | 19,418,455 | 88,265,705 |
| Penn State | Big Ten | 46,107 | 27 | 1,708 | 0.2% | 21,000,000 | 152,551,993 |
| Tennessee | SEC | 44,625 | 30 | 1,488 | 0.2% | 21,000,000 | 134,277,934 |
| Utah | Big-12 | 26,762 | 30 | 892 | 0.2% | 16,049,837 | 72,953,805 |
| Wisconsin | Big Ten | 24,908 | 30 | 830 | 0.1% | 21,000,000 | 137,164,382 |
| Georgia | SEC | 17,479 | 30 | 583 | 0.1% | 21,000,000 | 125,667,798 |
| Ohio State | Big Ten | 14,373 | 30 | 479 | 0.1% | 21,000,000 | 215,167,642 |
| Minnesota | Big Ten | 7,300 | 30 | 235 | 0.0% | 21,000,000 | 113,102,807 |
| Louisiana State | SEC | 2,779 | 30 | 93 | 0.0% | 21,000,000 | 138,574,324 |
| P5 School Average | 9 | 27,268 | 30 | 927 | 0.1% | 20,274,255 | 130,858,488 |
Estimated revenue sharing is allocated per team based on the percentage of that team’s revenues to revenue from all sports as reported in the school’s most recent (2023) NCAA financial reporting. A significant variable here is athletic department revenue not allocated to a specific team. Based on the NCAA reports this can be anywhere from 6% to 37% of school athletic department revenue. Our estimates assume this non-specific revenue will be allocated in the same proportion as the team’s revenue percentage to all sports.
Football and Men’s basketball account for close to 95% of all specific team allocated revenues at Power Conference schools, and athletes in these two sports will be the major beneficiaries of revenue sharing. Consequently, revenue sharing available to athletes in virtually all other sports will be minimal to modest at most schools. The NCAA and its member schools are well aware of this disparity and have consequently proposed to significantly increase the number of potential scholarships available to NCAA athletes.
For swimming, the proposal is to increase the maximum number of athletic scholarships for women’s swimming from 14 to 30 per team and for men’s swimming from 9.9 to 30 per team – this will also represent the limit of players on an NCAA I swim roster. So in theory, all 30 swimmers (and divers) on a team could receive a full scholarship. However, scholarships awards are optional – a school can fully fund a sport, or make awards less than the maximum allowed.
* Computed Athletic Department revenue includes event tickets and admission fees, game guarantees, TV, media, licensing, advertising, sponsorships and royalty rights, bowl game, NCAA and conference distributions and all related revenues. Revenue does not include direct or indirect school support, student fees or unrecompensed (i.e. charitable) contributions to the athletic department from alumni and boosters.
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Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 