NIL & Revenue Sharing – NCAA Swimming

Estimated 2026 Revenue Sharing – NCAA I Swim teams:

Football and Men’s basketball will account for close to 90% of revenue sharing payments at most Power 4 schools. The remaining 10% results in an average payout of around $ 5,187 per athlete in all other sports including swimming:

Revenue Sharing Estimates
Power 4 Schools: 2025-26 *
Operating
Revenue %
Allocation
to Team ($)
# of eligible
Athletes *
Average per
Athlete ($)
Football72.7%14,910,614105142,006
Men's Basketball15.1%3,084,21515205,614
All Other Sports12.2%2,505,171483
5,187
2025-26 Average 100%20,500,000603

* These estimates are based on 2025 team specific operating revenues as reported to the NCAA. In almost all cases, the maximum $ 20.5 million revenue sharing allocation will ultimately be reduced by the $ 2.5 million dollar for dollar offset for new scholarships. Eligible athletes are based on the new roster limits effective July 1, 2025.

These are averages, a few players may receive much more, while most will likely receive less. These estimates are for revenue sharing payments only (i.e. Institutional NIL), they do not include third-party NIL compensation. Most sports will likely receive no revenue sharing allocation, but will be eligible for greater scholarship awards.

Big potential increase in athletic scholarship awards for NCAA I Swimmers:

While swimmers will not receive substantial revenue sharing payments, most will be eligible for significantly higher athletic scholarship awards. As part of the House v NCAA settlement, scholarship limits have been removed, and roster caps have been established for each sport. For participating schools this would result in every swimmer effectively being eligible for a full scholarship.  For women’s swimming & diving, the athletic scholarship limit has been increased from 14 to 30, effectively doubling the available scholarship money for female swimmers at most NCAA I schools:

2025 Scholarship Awards
Women's Swim Teams *
Conference2025
Roster
# of Player
awards 2025
Total Team ($)
Awards 2025
Average Player
Award 2025 ($)
Maximum Player
Award 2026 ($)
Roster
Limit **
Out-of-State
Average Cost of
Attendance ($)
AkronMAC3127445,51416,50135,2683038,126
ArizonaBig 123429890,69130,71362,7233064,681
Arizona StateBig 123733662,95720,09067,5763054,724
ArkansasSEC2524634,38526,43350,3763051,292
Ball StateMAC3536430,74011,96539,0293044,228
Bowling GreenMAC3931483,11515,58436,3593039,657
BuffaloMAC2928617,58322,05751,6243055,216
CaliforniaACC3735971,78327,76569,8193078,189
CincinnatiBig 123736627,28217,42549,4543052,212
Colorado StatePac-122423635,40527,62651,7483055,378
ConnecticutBig East3026552,38621,24648,2033064,478
Eastern MichiganMAC3228520,46818,58840,5383035,804
FloridaSEC3231753,29924,30070,4483045,808
Florida StateACC4731657,14721,19839,7063039,830
Fresno StatePac-122925576,96223,07831,1203043,274
GeorgiaSEC3330689,07322,96952,3513050,050
Georgia SouthernSun Belt2926506,17919,46844,9713042,668
HawaiiMW3127722,36426,75446,4043056,622
HoustonBig 123333605,43018,34640,8423052,907
IllinoisBig Ten4037670,50118,12248,8813038,128
IndianaBig Ten4318815,77345,32158,3993060,348
IowaBig Ten2825553,52022,14148,7343051,329
Iowa StateBig 122726591,07722,73442,0543043,219
JMUSun Belt2828558,83819,95945,6153050,630
KansasBig 123435755,33221,58150,4203047,882
LSUSEC3027578,38521,42245,7973054,118
MarshallSun Belt2726466,84317,95630,3323038,934
MassachusettsMAC2621633,47830,16659,5213059,759
Miami of OhioMAC3938710,71118,70350,8113064,426
MichiganBig Ten33301,269,02742,30186,1313082,277
MinnesotaBig Ten3226765,84729,45651,9133057,074
Missouri StateCUSA3535371,10310,60332,3533036,642
NebraskaBig Ten2524578,29824,09644,4113047,968
NevadaMW2426685,88026,38049,2443048,512
New MexicoMW3227669,28624,78850,5393050,843
New Mexico StateCUSA3325623,50924,94039,6193044,898
North CarolinaACC3531665,57421,47045,9313060,040
North Carolina StateACC3022506,49023,02244,3143051,635
North TexasAmerican2929424,62814,64229,8693041,452
OhioMAC3927524,19719,41541,2493042,884
Ohio StateBig Ten3935900,29025,72360,5093059,528
Penn StateBig Ten3028749,13926,75563,1333062,884
PurdueBig Ten4544604,08913,72950,7953047,044
RutgersBig Ten35241,094,68145,61271,1873059,000
San Diego StatePac-122927644,63123,87544,9373047,704
TennesseeSEC3231500,73116,15392,1313055,920
TexasSEC3636645,64917,93549,9643066,681
ToledoMAC3516682,00042,62544,0583041,747
UCLABig Ten4036872,60424,23962,5373081,851
UtahBig 123633682,61820,68560,1923061,640
VirginiaACC33261,100,32442,32075,9883084,446
Washington StatePac-122625724,90928,99655,2103051,910
West VirginiaBig 122626530,09320,38852,2003047,967
WisconsinBig Ten3228826,17829,50663,3783063,268
WyomingMW4033549,95716,66542,3373042,888
Average - 56 teams3329654,93523,46150,4713052,719

For Men’s swimming & diving, the athletic scholarship limit has been increased from 9.9 to 30, effectively tripling the available scholarship money for male swimmers at most NCAA I schools:

2025 Scholarship Awards
Men's Swim Teams *
Conference2025
Roster
# of Player
awards 2025
Total Team ($)
Awards 2025
Average Player
Award 2025 ($)
Maximum Player
Award 2026 ($)
Roster
Limit **
Out-of-State
Average Cost of
Attendance ($)
ArizonaBig 123631663,11021,39162,7233064,681
Arizona StateBig 123728509,42118,19467,5763054,724
Ball StateMAC29---39,0293044,228
CaliforniaACC4037705,74819,07469,8193078,189
CincinnatiBig 123231395,48212,75749,4543052,212
FloridaSEC4243508,31411,82170,4483045,808
Florida StateACC3219444,07223,37239,7063039,830
GeorgiaSEC3629455,84315,71952,3513050,050
HawaiiMW3120520,43626,02246,4043056,622
IndianaBig Ten5323623,76527,12058,3993060,348
LSUSEC2818578,38532,13345,7973054,118
MassachusettsMAC22524,2394,84859,5213059,759
Miami of OhioMAC3525386,40615,45650,8113064,426
MichiganBig Ten4034972,40528,60086,1313082,277
MinnesotaBig Ten3027535,96519,85151,9133057,074
Missouri StateCUSA2219273,86114,41432,3533036,642
North CarolinaACC3735502,64714,36145,9313060,040
North Carolina StateACC3630401,41613,38144,3143051,635
Ohio StateBig Ten3931515,44016,62760,5093059,528
Penn StateBig Ten2823579,77825,20863,1333062,884
PurdueBig Ten3835430,25712,29350,7953047,044
TennesseeSEC3127500,73118,54692,1313055,920
TexasSEC4142548,08813,05049,9643066,681
UtahBig 124334749,92222,05760,1923061,640
VirginiaACC3022858,83339,03875,9883084,446
West VirginiaBig 123429419,27914,45852,2003047,967
WisconsinBig Ten3227623,85223,10663,3783063,268
WyomingMW2426409,95715,76842,3373042,888
Average - 28 teams3427504,91618,52456,5473057,319

* These averages are for NCAA I public Universities for which we have compiled data from available reporting.
*
* Roster limits are not mandatory. However, schools opting not to be subject to roster limits must adhere to the prior (lower) scholarship limits. Participating schools must submit certified rosters to the College Sports Commission.

These are potential increases as athletic scholarship awards are optional. Schools can fully fund a sport, or award less than the maximum allowed. However, schools will be pressured to fully fund their sports for both competitive and equity considerations. Scholarships remain one of the primary recruiting tools, and programs offering less than the maximum awards allowed will likely be at a recruiting disadvantage to competitors who are fully funding their teams.

Additionally, one of the objectives of the new NCAA model is to provide enhanced monetary awards for those student-athletes in limited revenue sports. While Football and Men’s basketball will receive close to 90% of revenue sharing payments at most FBS schools, conversely, about 90% of the new potential scholarship awards will go to athletes in Women’s and Men’s sports other than football and basketball.

* 2026 potential awards are based on 2025 team roster sizes.

Number of US College Swimming & Diving teams:

NCAA I teams represent about 28% of all US College swimming & diving teams. There are also many opportunities to swim & dive at colleges in other divisions and athletic associations:

Intercollegiate Swimming &
Diving Programs 2025-26
Total
Members
Men's
Teams
Women's
Teams
NCAA I 365136200
NCAA II2997798
NCAA III429232250
NAIA2263537
CCCAA1045056
NJCAA4331212
Totals1,856542653


Questions on our data? Contact us at: NIL-NCAA.com

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC