Estimated NCAA Revenue Sharing 2025-26: Big 12 Schools
| NCAA Revenue Sharing Estimates 2025-26 * | Annual Revenue | 22% of Revenue | Est Revenue Sharing 2025 |
|---|---|---|---|
| Arizona | 73,374,904 | 16,142,479 | 20,500,000 |
| Arizona State | 77,200,589 | 16,984,130 | 20,500,000 |
| Baylor ** | ** | ** | ** |
| Brigham Young ** | ** | ** | ** |
| Central Florida *** | *** | *** | *** |
| Cincinnati *** | *** | *** | *** |
| Colorado | 69,682,206 | 15,330,085 | 20,500,000 |
| Houston *** | *** | *** | *** |
| Iowa State | 86,403,751 | 19,008,825 | 20,500,000 |
| Kansas | 89,242,319 | 19,633,310 | 20,500,000 |
| Kansas State | 72,713,016 | 15,996,864 | 20,500,000 |
| Oklahoma State | 71,794,110 | 15,794,704 | 20,500,000 |
| Texas Christian ** | ** | ** | ** |
| Texas Tech | 75,377,557 | 16,583,063 | 20,500,000 |
| Utah | 73,358,616 | 16,138,896 | 20,500,000 |
| West Virginia | 81,632,904 | 17,959,239 | 20,500,000 |
| Average Per School | $ 77,077,997 | $ 15,415,599 | $ 20,500,000 |
Football and Men’s basketball account for close to 95% of all specific team allocated revenues at most Power Conference schools, and athletes in these two sports will be the major beneficiaries of revenue sharing:
| Est Revenue Sharing 2025 | Revenue Sharing % | Revenue $ Share | Eligible Athletes | Average $ per Athlete |
|---|---|---|---|---|
| Football | 76.5% | 15,686,142 | 105 | 149,392 |
| Mens Basketball | 19.0% | 3,892,512 | 14 | 278,037 |
| All Other Sports | 4.5% | 921,346 | 258 | 3,571 |
| Big-12 Average | 100.0% | 20,500,000 | 377 |
* These are estimates of Revenue sharing per school allowed under the proposed NCAA revenue sharing model scheduled to become effective for the 2025-26 fiscal year. This table assumes each school will share 22% of its annual revenue with its athletes not to exceed the annual NCAA cap estimated to be $ 20.5 million for the 2025-26 fiscal year. However, a school can revenue share up to the cap even if it exceeds 22% of its annual revenue, and indications are that virtually all P4 Schools will be paying the maximum allowed of $ 20.5 million. Participation is optional, schools can elect not to share revenues with athletes, or share revenues at any amount less than the annual cap. The cap is estimated to increase to around $ 30 million annually per school over the next ten years. Revenue sharing is in addition to any 3rd party NIL compensation and athletic scholarships received by athletes.
These are averages per athlete. In actuality, a few players per team will receive substantially higher than the average, while many will get much less. For players who see little if any playing time, their revenue share will also likely be little or none.
** Data is currently available only for public colleges & universities, detailed data is not currently available for private colleges & universities. See our Methodology page for a summary of our data sources and procedures.
*** Revenue available for Central Florida, Cincinnati & Houston is from data compiled prior to these schools joining the Big-12 and is not reported here to prevent skewing of these estimates.
Computed revenue includes event tickets and admission fees, TV, media and royalty rights, bowl game and event compensation and all related revenues. Revenue does not include funds from school support, student fees or unrecompensed (i.e. charitable) contributions to the athletic department from alumni and boosters.
Estimated NIL Collective Funding 2024-25: Big 12 Schools
| Big 12 Conference 2023-24 | ||
|---|---|---|
| Member Schools - 2023 | 14 | |
| Member Schools - 2024 | 16 | |
| Average Collective Funding per School 2023-24 * | $ 8,200,393 | |
| Average Collective Funding per School 2024-25 * | $ 7,231,404 |
Note: The average funding per collective will decline substantially with the advent of revenue sharing beginning in the 2025-26 academic year. NIL collectives became a factor in college sports as they performed a function that schools were prohibited from doing themselves. However, with revenue sharing, schools can directly compensate athletes up to $ 20.5 million annually, and the reliance on collectives will be significantly reduced going forward. Schools are facing steep new financial obligations, and most will be looking to redirect booster contributions currently going to collectives, back to the schools to help pay for revenue sharing and increased scholarship commitments.
Big 12 Conference Schools 2023-24:
| School | 2023 Conf | 2024 Conf | Collective Funding * | Total Support | Ticket Sales | Contributions |
|---|---|---|---|---|---|---|
| Arizona | Pac-12 | Big 12 | $ 6,414,683 | 39,030,243 | 19,164,426 | 19,865,817 |
| Arizona State | Pac-12 | Big 12 | $ 5,689,877 | 34,620,152 | 14,144,182 | 20,475,970 |
| Baylor | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Brigham Young | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Central Florida | Big 12 | Big 12 | $ 3,308,993 | 20,133,624 | 5,782,943 | 14,350,681 |
| Cincinnati | Big 12 | Big 12 | $ 3,984,845 | 24,245,856 | 9,631,998 | 14,613,858 |
| Colorado | Pac-12 | Big 12 | $ 5,337,719 | 32,477,439 | 19,175,198 | 13,302,241 |
| Houston | Big 12 | Big 12 | $ 2,098,333 | 12,767,342 | 5,191,579 | 7,575,763 |
| Iowa State | Big 12 | Big 12 | $ 7,551,312 | 45,946,084 | 22,909,710 | 23,036,374 |
| Kansas | Big 12 | Big 12 | $ 7,427,957 | 45,195,526 | 17,933,864 | 27,261,662 |
| Kansas State | Big 12 | Big 12 | $ 7,121,436 | 43,330,498 | 15,221,310 | 28,109,188 |
| Oklahoma | Big 12 | SEC | $ 14,817,595 | 90,157,905 | 46,977,771 | 43,180,134 |
| Oklahoma State | Big 12 | Big 12 | $ 5,338,583 | 32,482,697 | 12,882,021 | 19,600,676 |
| Texas | Big 12 | SEC | $ 22,272,474 | 135,517,239 | 57,543,166 | 77,974,073 |
| Texas Christian | Big 12 | Big 12 | n/a | n/a | n/a | n/a |
| Texas Tech | Big 12 | Big 12 | $ 6,986,182 | 42,507,539 | 13,560,519 | 28,947,020 |
| Utah | Pac-12 | Big 12 | $ 7,252,969 | 44,130,809 | 15,286,819 | 28,843,990 |
| West Virginia | Big 12 | Big 12 | $ 5,495,362 | 33,436,624 | 18,763,866 | 14,672,758 |
* See our disclosure of Methodology as to how these estimates were arrived at.
Listing of Big 12 NIL Collectives by School:
Questions on our data? Contact us at: NIL-NCAA.com
Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 