Estimated NIL Collective Funding by Group of 5 Conferences:
Based on the projected 2023-24 NIL Market, the following is our estimate of NIL Collective funding for the Group of 5 Conferences:
| Group of 5 Conferences NIL Collectives | # of Schools | With NIL's | Collective Funding | Average 2023 | Average 2024 |
|
|---|---|---|---|---|---|---|
| American Athletic | 14 | 13 | $ 26,985,461 | $ 2,075,805 | $ 1,915,455 | |
| Conference USA | 9 | 7 | $ 4,164,780 | $ 594,969 | $ 594,969 | |
| Mid-American | 12 | 7 | $ 3,943,085 | $ 563,298 | $ 572,276 | |
| Mountain West | 11 | 10 | $ 23,102,850 | $ 2,310,285 | $ 2,310,285 | |
| Sun Belt | 14 | 13 | $ 14,436,077 | $ 1,110,467 | $ 1,110,467 | |
| Collectives Total | 60 | 50 | $ 72,632,253 | $ 1,452,645 | $ 1,419,225 |
Note: The average funding per collective will decline substantially with the advent of revenue sharing beginning in the 2025-26 academic year. NIL collectives became a factor in college sports as they performed a function that schools were prohibited from doing themselves. However, with revenue sharing, schools can directly compensate athletes up to $ 20.5 million annually, and the reliance on collectives will be significantly reduced going forward. Schools are facing steep new financial obligations, and most will be looking to redirect booster contributions currently going to collectives, back to the schools to help pay for revenue sharing and increased scholarship commitments.
* See our disclosure of Methodology as to how these estimates were arrived at.
Projected NIL Collective Funding by Group of 5 Schools:
Based on 2022 Total Booster & Fan support, the following is our estimate of NIL collective 2023-24 funding per school. Public universities only – private schools are not reported here due to lack of data. See our disclosure of Methodology as to how these estimates were arrived at:
| Group of 5 Schools Public Universities | 2023 Conf | 2024 Conf | Collective Funding * | Total Support | Ticket Sales | Contributions |
|---|---|---|---|---|---|---|
| San Diego State | MW | MW | $ 4,158,476 | 25,302,315 | 5,624,459 | 19,677,856 |
| East Carolina | AAC | AAC | $ 2,887,971 | 17,571,910 | 5,807,897 | 11,764,013 |
| Nevada-Las Vegas | MW | MW | $ 2,772,864 | 16,871,536 | 7,034,986 | 9,836,550 |
| Boise State | MW | MW | $ 2,765,657 | 16,827,686 | 7,226,105 | 9,601,581 |
| Memphis | AAC | AAC | $ 2,634,877 | 16,031,952 | 10,253,609 | 5,778,343 |
| Colorado State | MW | MW | $ 2,586,300 | 15,736,383 | 4,742,234 | 10,994,149 |
| Wyoming | MW | MW | $ 2,426,393 | 14,763,429 | 4,084,611 | 10,678,818 |
| Old Dominion | Sun Belt | Sun Belt | $ 2,389,384 | 14,538,249 | 2,493,640 | 12,044,609 |
| South Florida | AAC | AAC | $ 2,235,939 | 13,604,611 | 6,485,854 | 7,118,757 |
| Fresno State | MW | MW | $ 2,102,800 | 12,794,521 | 5,914,738 | 6,879,783 |
| Nevada | MW | MW | $ 2,000,558 | 12,172,431 | 7,325,678 | 4,846,753 |
| Wichita State | AAC | AAC | $ 1,972,609 | 12,002,372 | 4,713,121 | 7,289,251 |
| Appalachian State | Sun Belt | Sun Belt | $ 1,925,394 | 11,715,090 | 5,407,791 | 6,307,299 |
| New Mexico | MW | MW | $ 1,776,472 | 10,808,972 | 4,510,754 | 6,298,218 |
| UNC Charlotte | AAC | AAC | $ 1,570,976 | 9,558,628 | 1,628,183 | 7,930,445 |
| Utah State | MW | MW | $ 1,511,795 | 9,198,542 | 2,718,827 | 6,479,715 |
| Southern Mississippi | Sun Belt | Sun Belt | $ 1,500,334 | 9,128,806 | 3,324,383 | 5,804,423 |
| Marshall | Sun Belt | Sun Belt | $ 1,462,900 | 8,901,037 | 2,946,763 | 5,954,274 |
| Florida Atlantic | AAC | AAC | $ 1,308,349 | 7,960,674 | 1,112,409 | 6,848,265 |
| Louisiana-Lafayette | Sun Belt | Sun Belt | $ 1,284,835 | 7,817,600 | 2,411,959 | 5,405,641 |
| Alabama at Birmingham | AAC | AAC | $ 1,240,957 | 7,550,624 | 2,306,791 | 5,243,833 |
| James Madison | Sun Belt | Sun Belt | $ 1,207,786 | 7,348,797 | 3,564,462 | 3,784,335 |
| Arkansas State | Sun Belt | Sun Belt | $ 1,207,619 | 7,347,777 | 1,178,133 | 6,169,644 |
| Texas-San Antonio | AAC | AAC | $ 1,058,313 | 6,439,323 | 3,315,102 | 3,124,221 |
| San Jose State | MW | MW | $ 1,001,536 | 6,093,864 | 608,561 | 5,485,303 |
| Texas-El Paso | CUSA | CUSA | $ 955,659 | 5,814,721 | 2,318,851 | 3,495,870 |
| Toledo | MAC | MAC | $ 928,243 | 5,647,912 | 1,933,429 | 3,714,483 |
| Western Kentucky | CUSA | CUSA | $ 870,548 | 5,296,863 | 2,281,717 | 3,015,146 |
| Georgia Southern | Sun Belt | Sun Belt | $ 844,462 | 5,138,145 | 1,999,550 | 3,138,595 |
| Western Michigan | MAC | MAC | $ 827,015 | 5,031,984 | 1,460,058 | 3,571,926 |
| Georgia State | Sun Belt | Sun Belt | $ 781,177 | 4,753,087 | 606,809 | 4,146,278 |
| New Mexico State | CUSA | CUSA | $ 680,038 | 4,137,703 | 1,465,012 | 2,672,691 |
| Bowling Green | MAC | MAC | $ 670,821 | 4,081,620 | 1,201,307 | 2,880,313 |
| North Texas | AAC | AAC | $ 607,493 | 3,696,302 | 1,337,778 | 2,358,524 |
| Texas State | Sun Belt | Sun Belt | $ 599,058 | 3,644,980 | 1,191,968 | 2,453,012 |
| Ohio | MAC | MAC | $ 509,427 | 3,099,615 | 1,234,040 | 1,865,575 |
| Northern Illinois | MAC | MAC | $ 506,195 | 3,079,952 | 495,563 | 2,584,389 |
| South Alabama | Sun Belt | Sun Belt | $ 479,267 | 2,916,110 | 1,176,270 | 1,739,840 |
| Troy | Sun Belt | Sun Belt | $ 386,184 | 2,349,746 | 778,536 | 1,571,210 |
| Coastal Carolina | Sun Belt | Sun Belt | $ 367,676 | 2,237,128 | 1,306,549 | 930,579 |
| Ball State | MAC | MAC | $ 341,183 | 2,075,931 | 795,202 | 1,280,729 |
| Sam Houston State | CUSA | CUSA | $ 238,669 | 1,452,185 | 307,512 | 1,144,673 |
| Florida International | CUSA | CUSA | $ 229,930 | 1,399,013 | 774,837 | 624,176 |
| Kent State | MAC | MAC | $ 160,201 | 974,748 | 313,217 | 661,531 |
* Important – see our disclosure of Methodology as to how these estimates were arrived at.
Additions or Changes? Contact us at: [email protected] Listing last updated 11/27/2023
Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC 