NIL Collectives – Power 5 Schools

Estimated NIL Collective Funding by Power- 5 Conferences:

Based on the projected 2023-24 NIL Market, the following is our estimate of NIL Collective funding by Power 5 Conference. NIL collectives are expected to generate on average almost $10 million annually per Power 5 school. See our disclosure of Methodology as to how these estimates were arrived at:

Power 5 Conference
NIL Collectives

2023

2024
Collective
Funding
Average
2023
Average
2024
ACC1518149,058,9179,937,2618,936,535
Big 121416114,805,5068,200,3937,231,404
Big Ten1418149,621,19910,687,2289,725,407
Pac-12 *12277,669,3706,472,4473,190,207
SEC 1416186,095,08813,292,50113,949,067
Total6970$ 677,250,000$ 9,815,217$ 9,731,184

Due to conference realignment beginning in 2024, the collective funding averages by conference will change significantly this coming year.

Projected NIL Collective Funding by School:

Based on Booster support, the following is our estimate of NIL collective funding per school. Public universities only – private schools are not reported here due to lack of data. See our disclosure of Methodology as to how these estimates were arrived at:

Power 5 Schools
Public Universities
2023
Conf
2024
Conf
Collective
Funding *
Total
Support
Ticket
Sales
Contributions
TexasBig 12SEC $ 22,272,474 135,517,239 57,543,166 77,974,073
Ohio StateBig TenBig Ten $ 20,253,400 123,232,149 59,649,921 63,582,228
LSUSECSEC $ 20,137,141 122,524,769 46,594,942 75,929,827
GeorgiaSECSEC $ 18,326,566 111,508,298 37,192,353 74,315,945
Texas A&MSECSEC $ 17,228,714 104,828,397 50,624,287 54,204,110
MichiganBig TenBig Ten $ 16,357,054 99,524,766 55,266,135 44,258,631
AlabamaSECSEC $ 15,995,406 97,324,316 44,211,016 53,113,300
FloridaSECSEC $ 15,802,237 96,148,974 34,784,702 61,364,272
ClemsonACCACC $ 15,258,374 92,839,831 31,980,356 60,859,475
OklahomaBig 12SEC $ 14,817,595 90,157,905 46,977,771 43,180,134
Penn StateBig TenBig Ten $ 13,793,489 83,926,716 44,678,657 39,248,059
IndianaBig TenBig Ten $ 13,631,160 82,939,020 21,278,997 61,660,023
Michigan StateBig TenBig Ten $ 13,035,471 79,314,544 25,178,673 54,135,871
VirginiaACCACC $ 12,780,300 77,761,952 15,114,983 62,646,969
TennesseeSECSEC $ 11,602,164 70,593,563 35,110,289 35,483,274
AuburnSECSEC $ 11,588,953 70,513,179 34,140,396 36,372,783
ArkansasSECSEC $ 11,544,039 70,239,900 48,073,959 22,165,941
KentuckySECSEC $ 11,254,204 68,476,390 40,538,111 27,938,279
OregonPac-12Big Ten $ 10,623,807 64,640,729 24,357,945 40,282,784
Florida StateACCACC $ 10,034,191 61,053,203 18,773,797 42,279,406
IowaBig TenBig Ten $ 9,698,730 59,012,087 26,416,829 32,595,258
South CarolinaSECSEC $ 9,554,700 58,135,731 24,301,862 33,833,869
LouisvilleACCACC $ 9,443,439 57,458,760 27,045,669 30,413,091
WashingtonPac-12Big Ten $ 9,406,794 57,235,798 29,198,790 28,037,008
IllinoisBig TenBig Ten $ 9,311,667 56,656,994 15,693,517 40,963,477
Wisconsin Big TenBig Ten $ 8,982,406 54,653,602 38,117,093 16,536,509
MississippiSECSEC $ 8,872,378 53,984,130 19,574,652 34,409,478
North CarolinaACCACC $ 8,355,617 50,839,894 30,224,001 20,615,893
Nebraska Big TenBig Ten $ 7,973,918 48,517,435 38,946,701 9,570,734
Virginia TechACCACC $ 7,732,903 47,050,980 21,168,159 25,882,821
Iowa StateBig 12Big 12 $ 7,551,312 45,946,084 22,909,710 23,036,374
KansasBig 12Big 12 $ 7,427,957 45,195,526 17,933,864 27,261,662
UtahPac-12Big 12 $ 7,252,969 44,130,809 15,286,819 28,843,990
MinnesotaBig TenBig Ten $ 7,171,424 43,634,648 19,252,536 24,382,112
MissouriSECSEC $ 7,146,859 43,485,183 13,929,479 29,555,704
Kansas StateBig 12Big 12 $ 7,121,436 43,330,498 15,221,310 28,109,188
Texas TechBig 12Big 12 $ 6,986,182 42,507,539 13,560,519 28,947,020
Mississippi StateSECSEC $ 6,467,166 39,349,578 16,737,350 22,612,228
ArizonaPac-12Big 12 $ 6,414,683 39,030,243 19,164,426 19,865,817
North Carolina StateACCACC $ 5,935,429 36,114,218 21,214,362 14,899,856
UCLAPac-12Big Ten $ 5,919,423 36,016,831 17,494,361 18,522,470
Arizona StatePac-12Big 12 $ 5,689,877 34,620,152 14,144,182 20,475,970
PurdueBig TenBig Ten $ 5,510,579 33,529,207 16,617,614 16,911,593
West VirginiaBig 12Big 12 $ 5,495,362 33,436,624 18,763,866 14,672,758
Oklahoma StateBig 12Big 12 $ 5,338,583 32,482,697 12,882,021 19,600,676
ColoradoPac-12Big 12 $ 5,337,719 32,477,439 19,175,198 13,302,241
Georgia TechACCACC $ 4,281,809 26,052,739 12,303,309 13,749,430
CincinnatiBig-12Big-12 $ 3,984,845 24,245,856 9,631,998 14,613,858
CaliforniaPac-12ACC $ 3,932,903 23,929,814 8,073,384 15,856,430
MarylandBig TenBig Ten $ 3,735,112 22,726,352 12,735,792 9,990,560
RutgersBig TenBig Ten $ 3,624,816 22,055,252 13,049,333 9,005,919
Central FloridaBig-12Big-12 $ 3,308,993 20,133,624 5,782,943 14,350,681
Washington StatePac-12Pac-12 $ 3,216,991 19,573,838 9,299,636 10,274,202
Oregon StatePac-12Pac-12 $ 3,163,423 19,247,899 9,447,886 9,800,013
HoustonBig-12Big-12 $ 2,098,333 12,767,342 5,191,579 7,575,763

My initial impression after going through the NIL market data and subsequent calculations was that these estimates were high. But then I looked and saw that the goal of the University of Tennessee collective is $ 25 million and that they believe the goal is “absolutely attainable”. I also saw that the Ohio State football coach recently stated they need $ 13 million in NIL money just to “maintain” their football roster. Using the 66% Power 5 average of NIL money allocated to Football, this translates into just under $ 20 million in NIL dollars to all Ohio State sports – very close to the estimate contained in this table. A little more spot checking revealed credible reports of Auburn raising over $ 13 million and Ole Miss raising over $ 10 million in NIL Collective money – both figures are higher the estimates contained in this table.

* Important – see our disclosure of Methodology as to how these estimates were arrived at.

 

Statistics compiled & edited by Patrick O’Rourke, CPA Washington, DC